Alice Brocca

- Owned end-to-end execution of recurring and major live events, from planning and specifications to backend setup, QA, launch, and post-event analysis. - Managed LiveOps sales plans and configurations independently, balancing player experience, pacing, and monetization goals. - Partnered closely with Product, Analytics, and Tech to deliver high-quality live content and iterate based on performance data. - Drove continuous improvement through post-event reviews, translating insights into concrete optimizations for future events. - Contributed proactively to process improvements, ensuring reliable execution and smooth live service operations.

Owned global go-to-market strategy for multiple game titles, partnering closely with development teams, licensors, and international stakeholders (particularly in Japan and USA) to drive clear positioning, strong launches, and sustained market performance. - Led end-to-end GTM strategy, including market intelligence, competitive analysis, and player segmentation to define differentiated positioning. - Drove product-market fit in collaboration with game teams, aligning feature priorities with audience needs and commercial objectives. - Orchestrated full launch lifecycle from announcement and pre-orders through post-launch optimization and live support. - Directed cross-functional execution across Product, Marketing, Sales, and external partners to ensure alignment and accountability. - Owned localization and regional adaptation strategy, balancing global consistency with local market relevance. - Developed executive-level B2B pitch decks, enabling licensing, publishing, and distribution partnerships. Managed marketing budgets and investment allocation to maximize launch impact and ROI.

- Executed multi-channel marketing campaigns for multiple game titles, driving visibility and engagement across performance, PR, content, and events. - Planned and ran digital marketing campaigns across paid and organic channels. - Managed influencer marketing, PR, and media outreach to secure coverage and community traction. - Coordinated external agencies and partners, optimizing campaign performance. - Created marketing content across press, newsletters, social, and landing pages. - Represented the brand at key industry events (GDC, Gamescom, Lucca Comics & Games).

- Bud Spencer & Terence Hill: Slaps and Beans 2 - Parasol Stars - X-Out: Resurfaced - Cotton Fantasy - The Ninja Saviors: Return of the Warriors - Trouble Witches - Shadow of the Ninja: Reborn - The Legend of Steel Empire - Darius HD

- Puzzle Bobble Everybubble! - Warhammer 40,000: Shootas, Blood and Teef - RayStorm x RayCrisis HD Collection - Cannon Dancer - TAITO Milestones Collection 2 - Hidden Through Time

Supported the Product Marketing Manager across go-to-market execution, market research, and cross-functional coordination for multiple game titles: - Assisted with GTM planning, market and competitor analysis, and positioning work. - Coordinated cross-functionally with product, marketing, and external partners to support launches. - Contributed to marketing materials, presentations, and campaign execution across channels.

Mastering problem formulation, data extraction, cleaning, centralization, processing and analysis, and the creation of automated value-driven dashboards.

Dissertation: The impact of Digital Marketing on the growth of the Gaming Industry – focus on in-game advertisement and microtransations.