Ali Bowen

Lead 3 functions within the Brand Management organization at Tempur Sealy including: - Visual identity, messaging, and foundational creative development across the portfolio - Strategic planning, measurement, and reporting across the portfolio - General management over luxury bedding brand Stearns & Foster

Serve as general manager for luxury bedding brand Stearns & Foster. Lead complex teams to drive short- and long-term brand objectives with strategies including distribution, product mix, trade advocacy, brand building, new product development, commitment to quality, and operational efficiencies. Continuously monitor business and marketing results, optimizing brand initiatives if needed to meet objectives.

Led brand development for leading premium mattress brand, Tempur-Pedic. Responsibilities included reframe of visual and verbal positioning, messaging strategy development, foundational asset production and content strategy creation. Also led brand activation initiatives including integrated marketing communications plans, product launch strategy and execution, co-brand creative strategy, influencer marketing efforts and ratings/reviews seeding.

Led integrated marketing strategy and execution for digital education campaign touting Tempur-Pedic product superiority. Partnered with creative agency on concepting and content creation while collaborating with media agency on targeting strategy, channel prioritization and ongoing measurement, optimization and reporting. Assisted leadership team and agency partners in launch of revolutionary Tempur-Pedic brand campaign including style guide development, production planning and execution, content creation and deployment, co-brand creative strategy and internal communications.

As a part of the Engagement Leadership Team at gyro:Cincinnati, I specialized in leading public relations and social media strategy on key business-to-business accounts and mentoring/building expertise among the Engagement Team. Strategic public relations specialties included media training, message mapping, reputation management, crisis planning, product launches and thought leadership campaigns. Social media specialties included playbook development, measurement/analytics and lead generation. Other focus areas included integrated planning, campaign execution/project management, consumer research analysis, data visualization, content strategy and content development.

Collaborated with integrated agency team to develop business-to-business integrated marketing communications plans. Provided public relations counsel including message strategy, reputation management and trade show outreach. Provided social media counsel including playbook development, influencer activation, lead generation planning and content strategy.

Worked on agency public relations team to execute business-to-business integrated marketing communications plans. Specialized in engaging target audiences via trade and national media relations (pitching, news release writing, press kit development), social media (paid and organic) and content development (infographics, white papers, and blog posts).

A unique mix of tourism, hospitality and public relations experience coupled with a fast-paced, non-profit environment made this role a perfect fit. Responsibilities included strategic communications planning and tactical execution for business-to-business initiatives including media relations (national, trade and local), social media, event planning and internal communications. As a part of my role at the CVB, I was a part of the organizing committee for major international choral event - the 2012 World Choir Games. I coordinated pre-event community relations outreach and conducted local, national and international media relations resulting in sold-out events and placements in publications including Chicago Tribune, NPR and Good Morning America. Do-re-me-fa-so-la-ti-do.

Worked with Miami Athletic Department staff and intern team to facilitate media coverage at sporting events. Also led website update projects and developed copy for social media channels. Go Redhawks.