Ali Bailoun

• Member of Visa Regional management Leadership team. • Developing, Executing, and Managing commercial strategy and tactical business plan, considering the market opportunity/growth potential, competitor activity, existing capabilities, and risk appetite. • Responsible for Saudi Arabia Visa operation and business covering private and government sectors. • Increasing Market share despite our market leadership with consistently exceeding targets through tripling the business revenue in the last 5 years • Turnaround strategic partnerships and ventures by winning majority deals in the market • Design and execute strategies for key business initiatives in KSA, including business diversification, payment product development and innovation, and local processing. • Monitor the local development of various industries including payments, banking and financial services, and technology/big data for trends and other factors with the potential to impact Visa’s current and future business • Identify success factors for business growth, develop tactical plans to achieve defined goals, and design and implement effective sales strategies. • Identify and prioritize new business opportunities in market and determine the appropriate level of resource investment to pursue effectively. • Lead Visa’s strategy with governments, central banks, and other regulatory institutions. Engage these entities effectively to maximize Visa’s influence within the electronic payments industry. • Broadly represent Visa across multiple areas from sales to regulatory affairs to corporate and social responsibility by speaking at conferences and business forums and undertaking media/public relations activities to drive positive perceptions of the company. • Responsible for client sales in the country, enabling and supporting country teams as required including the design, negotiation, and successful signing of long-term partnership agreements.

Duties: • Manage the marketing and corporate communication functions (Marketing, Public Relation, Corporate Social Responsibility, Internal Communication, Corporate brand, publication and Media management) leading a 20+ team members and responsibilities include:  Launching multichannel campaigns  Holistic communication solutions  Strategic business planning  Forecasting, scheduling and planning  Marketing strategic approach  Project analysis, design and development  CRM implementation plan  Financials • Member of the banks marketing committee in SAMA (Saudi Arabian Monterey agency/central bank).

• Responsible for the planning, development and delivery of strategic marketing activities. • Develop and lead marketing planning for all business units. • Manage the internal relationship with different business units as well as the external relationships with creative agencies, vendors and key partners related to marketing and research. • Acts as brand guardian, ensuring consistency of identity and messages across all media channels. • Supervise marketing team, delegate tasks to appropriate team member(s), and adhere to budget.Loyalty Program • Undertake regular research into key aspects of the business and upon different business needs. • Support businesses in the product development and customer analysis • Manage the marketing budget through carefully targeted campaigns • Ensure that the department operate within the agreed overall marketing budget