alia tabet

senior director, marketing - nfl media

About

Data-driven marketing executive, with a track record of developing and executing successful brand and acquisition strategies for television, digital media, subscription products, mobile apps, content & live events. A proven strategist who can create structure and drive meaningful results in new and evolving environments and restructure inefficient processes. Quick to identify and capitalize on new opportunities, while maintaining focus on core programs and long-term growth. Core Competencies Integrated Marketing Strategies, Television, Digital Media & Products, Social Media Marketing, Events, Subscription Products, MVPD & OTT, Growth Marketing, CRM, A/B Testing, Media Optimization, Mobile & App Marketing, International Campaigns, Email & Direct Response, Content Strategy & Marketing, Affiliate & Partner Strategies, Brand Development, Creative Ideation.

Country

united states

City

los angeles

Industry

sports

Skill

marketing, digital media, strategy, sports marketing, social media marketing, marketing strategy, sports, social media, product marketing, social networking, event management, management, microsoft excel, leadership, public relations, digital marketing, analytics, email marketing, live streaming, subscription sales, roi optimization, roi strategies, budget management, international business, international marketing, digital product development, mobile applications, mobile marketing, television, social media measurement, social media optimization, media analysis, data analysis, customer conversion, sales funnel optimization, e commerce, sales, mentoring, content marketing, content strategy, facebook, digital strategy, brand development, advertising, twitter, customer relationship management, integrated marketing, event planning, brand awareness, online advertising, business development, team management, multi media marketing campaigns

Experience

senior director, marketing - nfl media

senior director of affiliate marketing - nfl network

national football league (nfl)

2019-2 - Present · 7 yrs 8 mos

user acquisition manager - nfl digital media

national football league (nfl)

2012-7 - 2015-2 · 2 yrs 8 mos

* Drove user acquisition efforts for an array of NFL initiatives including domestic and international subscription products, mobile apps and games. ACCOMPLISHMENTS INCLUDE * Developed international affiliate program for American Football Federations in Europe, generating new revenue streams, while expanding brand awareness & adoption in more than 12 countries. * Drove user acquisition efforts for an array of league initiatives including subscription products, mobile apps and games representing a significant part of NFL Digital. * Led marketing initiatives across domestic and international teams including (NFL UK, NFL China, NFL Canada, NFL Clubs, NFL Shop, media partners and sponsors). * Led all marketing for NFL Game Pass, achieving significant YOY revenue growth and ROI across all media channels--TV, display, social media, search, affiliate programs, email & events. * Oversaw creative development from concept to execution, for all creative from digital to TV assets.

project manager, information technology

national basketball association (nba)

2008-6 - 2008-8 · 3 mos

Sourced and oversaw the data needs, design, format & logistical requirements to build a historical stats database to house NBA box scores, from the league's inception in 1946 to present.

specialist, digital products and marketing, international

national basketball association (nba)

2009-11 - 2012-7 · 2 yrs 9 mos

* Drove marketing efforts for NBA League Pass International and led international market analysis and insights for NBA international: * Created and executed digital marketing strategies for NBA League Pass International to acquire new users, convert free-to-paid subscribers and drive revenue growth across internal and external marketing channels and affiliate programs, helping increase revenue and new subscriber acquisition. * Developed globally distributed performance and trend reports for all NBA digital products, social media and sales. * Oversaw an in-language website build for NBA Germany, which grew international subscriber revenue. * Reduced ad-serving costs and generated new advertising revenue streams.

director, affiliate and digital marketing - nfl media

national football league (nfl)

2017-5 - 2019-1 · 1 yr 9 mos

director of digital marketing - nfl network

national football league (nfl)

2015-3 - 2017-5 · 2 yrs 3 mos

National Football League is a professional sports league in the United States. It acts as a trade association for franchise owners to promote the sport, license team names and logos, collect dues and royalties, and develop new programs. The company provides comprehensive National Football League (NFL) information, including NFL history, news, team pages, a season schedule, transaction information, individual and team statistics, a special-guest chat room, hall of fame information, special events, broadcast schedules, and the rules of football. The company also offers a video gallery of each week's highlights and top plays. National Football League was formerly known as American Professional Football Conference and changed its name to American Professional Football Association in September 1920. Further in June 1922, American Professional Football Association was renamed as National Football League. The company was founded in 1920 and is based in New York, New York and has a campus in Los Angeles, CA housing NFL Digital Media as well as NFL Network.

Education

american university of beirut

Study Program in Beirut

uc santa barbara

english

university of rochester - simon business school

marketing

2007-1 - 2009-1 · 2 yrs 1 mo

Activities and Societies: President/Captain - Simon Soccer Team, Vice President - Graduate Business Council, Member of Entrepreneurship & Marketing Clubs and Simon Tennis Team