Ali Fida
Senior Sales Engineer @ Saft
About
Electrical Power Engineer with strong expertise in battery energy storage systems (BESS), NiCd backup solutions, and high-voltage infrastructure, delivering advanced solutions across utilities, oil & gas, defence, aviation, transport, telecom, and industrial sectors in Australia and New Zealand. Specialised in grid connection studies, synchronous condensers, and power system protection, ensuring compliance with AEMO, IEC, and IEEE standards. Technical scope covers HV/MV switchgear (AIS/GIS), transformers, SCADA/EMS, and renewable hybrid systems, with hands-on experience across feasibility studies, modelling, design, commissioning, and lifecycle support. Recognised for uniting technical engineering depth with business development leadership, consistently securing multi-million-dollar projects and fostering long-term partnerships with utilities, EPCs, OEMs, and government stakeholders. Skilled at translating complex systems into practical strategies that enhance grid stability, operational resilience, and the transition to decarbonised energy systems. At SAFT – TotalEnergies, plays a key role in delivering mission-critical energy storage and backup solutions, supporting grid operators, industrial facilities, and critical infrastructure. Work focuses on enabling clients to adopt innovative, grid-compliant technologies that optimise performance and future-proof assets. Entrepreneurial scope extends to founding Web Mantis, a digital business development agency providing solutions in web technologies, SaaS, AI, and digital strategy — reflecting versatility in applying engineering precision and commercial acumen across multiple industries. Core strengths include: • Grid connection, synchronous condensers & power system protection • Energy storage system design and integration (BESS, NiCd) • HV/MV switchgear, transformers, and hybrid renewable systems • Business development & market expansion across ANZ • Stakeholder engagement & key account leadership • Full-cycle project execution from feasibility to commissioning Dedicated to advancing sustainable, future-ready energy solutions, bringing a unique combination of technical expertise, sales leadership, and strategic vision to organisations shaping the future of power and infrastructure.
Australia
Sydney
Information Technology & Services
Microsoft Project, Project Engineering, Project Coordination, Project Estimation, Project Delivery, Business Process Improvement, Procurement, Training, Milestones, Milestones Professional, Bill of Quantities (BOQ), CRM Databases, SAP Products, Salesforce.com, Renewable Energy Systems, Strategic Communications, Corporate Communications, Community Development, Internal Communications, Interpersonal Communication
Experience
Senior Sales Engineer
Saft
Sydney, New South Wales, Australia
At SAFT, a subsidiary of TotalEnergies, I lead sales and business development for industrial battery solutions across Australia and New Zealand, covering railways, utilities, oil & gas, defence, aviation, space, and telecommunications. Key Achievements & Responsibilities: • Secured and delivered multi-million-dollar contracts, driving double-digit growth in key market segments. • Expanded SAFT’s customer base, strengthening relationships with OEMs, EPCs, and end-users, and positioning the brand as a trusted partner in mission-critical power applications. • Designed and delivered tailored energy storage solutions (Ni-Cd, Li-ion, hybrid chemistries) that meet strict safety, reliability, and compliance requirements (IEC, IEEE, AS/NZS). • Oversaw the end-to-end sales cycle: technical pre-sales, proposals, tendering, and commercial negotiations through to project handover. • Contributed to strategic market insights, including competitor analysis, forecasting, and regional energy transition trends, enabling more accurate business planning. • Presented technical and commercial solutions to clients, highlighting SAFT’s value proposition in sectors where reliability and resilience are essential.
Business Development Manager / Energy Consultant
Opt Energy
Melbourne, Victoria, Australia
OPT Energy is a leading energy consulting firm partnering with the Victorian Government to implement the Victorian Energy Upgrade Program Identify potential business opportunities within the Victorian Energy Upgrade Program. implement strategic business plans to enhance market presence and achieve sales targets
Project Manager
FULMEN ENGINEERING (PVT) LTD
Islamabad, Islāmābād, Pakistan
Sales Operations Specialist
FULMEN ENGINEERING (PVT) LTD
Pakistan
Managing Director
FULMEN ENGINEERING (PVT) LTD
United States
Energy Consultant
FULMEN ENGINEERING (PVT) LTD
Pakistan
Lead Guitarist
ReEeth The band
Musician as composer of the band
Electrical Design Engineer
PIMS HOSPITAL PRIVATE LIMITED
Islāmābād, Pakistan
Design ,installation and commissioning of Electrical equipment using hybrid and optimization techniques at School of dentistry SZAB ,PIMS ISLAMABAD
President
CLS
Abbottabad District, Khyber Pakhtunkhwa, Pakistan
Education
COMSATS University Islamabad
Electrical Power Engineering
Ghulam Ishaq Khan Institute of Engineering Sciences and Technology
Pre-Engineering
Ali Fida's Contact Information
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