Alia Ali

Digital Content Creator @ MBC GROUP

About

As a passionate and results-driven media professional, I bring a strong foundation in broadcast communication and digital content creation, built through academic excellence and hands-on industry experience. I have successfully led and produced engaging multimedia projects for leading platforms like MBC Group and Shahid, excelling in storytelling, scripting, and content strategy. My work spans entertainment, fashion, education, and national campaigns, reflecting my creative versatility and brand-focused mindset. I consistently deliver high-impact digital campaigns, earning recognition such as "Employee of the Month" for three consecutive months. My experience includes scripting for high-profile events like Mdlbeast and assisting in national productions. With proven strengths in project execution, audience engagement, and influencer collaboration, I continuously strive to create content that connects and inspires. My goal is to contribute to meaningful, creative media initiatives with innovation, efficiency, and a keen eye for quality.

Country

Saudi Arabia

City

Riyadh

Industry

Media Production

Skill

Digital Content Strategy, Video Production & Editing, Social Media Campaign Management, Scriptwriting for TV & Digital Media, Content Strategy, Creativity and Innovation, Decision-Making, Social Media Marketing, Video Production, Copywriting, Creative Storytelling, Campaign Management, Event Coverage, Content Planning, Digital Storyboarding, Creative Content Development, Social Media Strategy, Influencer Marketing, Film & Series Promotion, Campaign Execution

Experience

Digital Content Creator

MBC GROUP

2021-1 - Present · 5 yrs 9 mos

Saudi Arabia

- Develop digital content strategies aimed at increasing engagement across multiple social media platforms. - Produce and script a wide range of entertainment content, including fashion, educational topics, and celebrity news. - Create interactive digital media such as games, interviews, and behind-the-scenes footage to boost audience participation. - Design teaser promos and thematic content for national events, ensuring alignment with the brand’s identity and goals. - Execute targeted digital marketing campaigns to promote television programs and enhance viewer retention.

Creative Content Creator

Shahid

2022-8 - 2023-9 · 1 yr 2 mos

Riyadh, Saudi Arabia

- Led digital campaigns for the Red International Film Festival with high engagement outcomes. - Designed promotional strategies for Shahid’s series tailored to segmented audiences. - Created original content and visual media for films and programs to drive visibility. - Coordinated with influencers and partners to expand the brand’s online presence. - Applied social analytics and trends to refine social media strategies and boost interaction.

Education

King Khalid University

Media and Communication & Radio and TV

- Developed a solid foundation in media theories and broadcast communication. - Gained practical experience in producing, editing, and presenting audiovisual content. - Explored the role of radio and television in shaping public opinion and culture. - Built professional skills in scriptwriting, directing, and studio operations. - Learned to operate industry-standard equipment and apply ethical media practices.