Alia Jarman

Lead the set up of fresh and innovative corporate and business marketing strategies Manage and oversee the establishment of competitive corporate brand strategy and visual language that mirror the new direction of the merged company Develop competitive annual marketing plans based on new and bigger business requirements for existing and soon to be launched products in the Abu Dhabi real estate market, Al Ain and the Western region Work closely with key internal business stakeholders across commercial and asset management units to design comprehensive tactical promotional strategies and plans and tracking measures for residential, commercial and retail products Form and promote new marketing and communication procedures and processes for better working environment and bottom-line results Direct the selection and relationships with all creative and production agencies and suppliers Introduce new and innovative marketing practice/s to align our corporate inputs with Abu Dhabi’s urban planning vision and pillars Reach out and unite forces with government and public partners across all industries by identifying potential joint opportunities that support the local market Evaluate and enhance current marketing and communication touch points and mix to improve information accessibility and continuous positioning for Aldar’s different offerings Monitor project/s spend and manage assigned budgets Manage and oversee corporate brand health studies/ research and report to management trends and suggestions Guide team members and promote one- team culture for better results and inputs

Member in AldarSorouh Marketing and Communication Integration Committee AldarSorouh 2013 – merger team Assist in the delivery of high level Marketing and Communication synergy projects Manage the formation of the new co.’s brand strategy, positioning and visual language Coordinate and provide necessary support to different business units – within Aldar and Sorouh - to address related merger requirements and meet critical deadlines Direct and provide assigned external agencies with all requirements and necessary support Following a successful merger between Sorouh Real Estate PJSC and Aldar Properties PJSC (new entity under the name Aldar Properties) on July 2013, I was successfully selected to continue my Sorouh role – Senior Manager Marketing - in the newly merged co.

Lead the planning, execution and evaluation of Sorouh’s marketing strategies to enhance and protect the company’s image and status within the real estate market, specifically in the emirate of Abu Dhabi and overall the UAE market Manage the promotion of Sorouh’s residential and commercial developments inclusive of retail, e.g. creation of brand strategies, visual identities, related campaigns and promos Act as the brand guardian and ensure an ongoing healthy brand awareness of the Sorouh corporate brand and its sub brands same includes: brand positioning, tracking, evaluation, repositioning (if needed), overseeing brand usage across all applications i.e. offline and online, etc Support sales and leasing targets for priority developments, which covers the planning of tactical initiatives to create demand ,quality leads and customers experience Align the Sorouh brand and its developments with the overall Abu Dhabi vision 2030 by forming strategic partnerships and working closely with internal and external parties including government partners Regularly evaluate projects to improve overall perception and customers’ experiences Cost effectively and creatively manage assigned budgets Lead the marketing team and manage relationships with appointed or assigned brand consultancies and creative and research agencies Inspire team members to excel and produce progressive work with high standards and pride

Responsibilities I handled: Develop and implement corporate marketing and communication strategies for the UAE and target markets in consultation with senior management, concerned departments, and appointed agencies Manage and work closely with appointed PR and Communication agency to reinforce the corporate positioning and image of Amlak Finance as the first home finance provider in the UAE and region through media roundtables , high profile lobbying, etc Lead corporate events, activate signed sponsorships and guide team members in all planning phases for quality results Manage key investors events and publications such as AGM, EGM, annual reports and announcements Define and develop policies and procedures for general corporate marketing and communication for the UAE and target markets Manage and lead corporate marketing campaigns to raise corporate awareness and available services and products among public and target groups Represent Amlak Finance in all related matters to copyrights, trademarks in the UAE and target markets Develop and submit breakdown of budgets for planned activities throughout business quarters Formulate appropriate annual agendas of activities per target group in consultation with VP Corporate Marketing and Communication Work closely with appointed research agencies to submit regular brand perception audits among target groups to key management members

Responsibilities I handled: Prepare quarterly tactical marketing plans in close coordination with Head of Sales and Marketing for existing home financing products and services per target group to increase market share and awareness Develop relationships with major real estate developers and jointly structure attractive promotional offerings for in-demand properties in the UAE e.g. Emaar - Marina Promenade, Dubai Properties- Executive Towers, Sorouh - Tala Tower, Sky Tower, Dubai Holding- Remraam, etc Manage and work closely with assigned team members, appointed agencies and internal departments to develop definitive products proposition and messages to set offerings apart from other available competition Structure customer centric initiatives and exclusive offers to enhance the overall loyalty level among customers, repeat sales, encourage referrals and improve satisfaction Manage products and corporate events in key local real-estate and international events such as Cityscape to generate leads and reinforce the corporate positioning among the general public Lead and manage regional marketing and communication strategy and physical required setup for regional offices such as Amlak Egypt, Qatar, etc, and ensure alignment with business strategy and leadership’s vision

Responsibilities I handled: Work closely with team members to prepare customers segmentation reports, product clustering and ongoing products launches Effectively partake in campaigns and promotions- planning and management, e.g. media buying planning, creative requirement briefing and ROI reporting, post campaigns recommendations Responsible of content management across all touch points inclusive of offline and digital platforms Lead with team members the execution of planned events (corporate or projects driven)- by overseeing logistics and ensuring smooth execution of all requirements Regularly coordinate with the heads of all sales branches and their respective team members to enhance the general environmental branding of POS, address and initiate required production of sales material and continuously ensure availability of necessary tools and collaterals to support sales efforts and customers knowledge of available products and services

Responsibilities I handled: Assist in organizing events to promote the regulatory authority, part of the DIFC and Dubai government among stakeholders Help in organizing roundtable discussions with key decision makers, sister regulatory authorities and media personnel Evaluate, audit and update content management in all communication touch points – online and offline Audit and edit official corporate material, e.g. brochures, executive presentations and reports, etc Work closely with assigned PR and Communication agency to ensure leadership positioning, inputs and outputs’ alignment with corporate strategies, etc