Ali Schmidt-Fellner

• Evaluated market opportunity for software development services in Kenya by way of primary market research, as well as in-depth analysis of ICT sector and competitive landscape. • Built out Sales & Marketing strategy to address identified market, including segmentation, core messaging, and materials.

• Responsible for all B2B and B2C marketing efforts, including email marketing, digital advertising, search engine optimization, written and video content management, social media marketing, event planning, website design, competitive analysis, graphic design, public relations, sales support, and copywriting. • Key contributor to production, launch, and development of career video interview series, Open Door, prominently featured in The New York Times – DealBook and Business Insider.

• Supported marketing and public relations efforts, such as lead nurturing, product marketing, and Web design. • Singlehandedly organized exhibitions at industry-leading conferences; participated in sales pitches on the event floor.

• Supported marketing and customer support on a daily basis, as well as public relations.

• Gathered extensive data on the recruitment industry for market research purposes. • Evaluated the company’s strengths and assessed competitive threats, and presented conclusions to the company’s executive management team. • Developed marketing strategies for new initiatives, including social media marketing.

• Conducted extensive research on targeted global health issues. Summarized the findings in writing, diagrams, tables, and graphs, and presented them to senior executives and external groups. • Helped launch a 100-country global campaign for child health.

Studied abroad in Geneva, Switzerland with Boston University: coursework included Public International Law, Activities of International Organizations, and Advanced French