Ali Saker

Setting the direction for B&Q's digital customer experience roadmap. Establishing best practice, agile, data driven ways of working across multiple functions. Bringing the voice of the customer into every conversation and democratising qualitative insights across the business. Leading a small team of experts with a big vision. Improving customer success metrics, leading to improved commercial performance & efficiencies.

Guardian of the B&Q digital customer. Leading multiple CX focused teams across UX, UI, Digital design and Content to help remove pain points from the customer journey and drive conversion. Accountable for the delivery of business growth through Agile working. Management of multiple project teams, matrix working to ensure the focus is always aligned to the strategy and agreed OKRs. Leading a team of proactive, data obsessed, goal driven people who get things done! Winners of Contentsquare "Best Digital Team 2023"

Leading a team of 7 experts in Merchanding, Digital and Ecommerce I am responsible for delivering best practice and best in class customer journeys and user experiences on DIY.com and TradePoint.co.uk. My team each focus on specific categories while I ensure consistency and quality while pushing for interrogation of data to make good merchandising decisions. Between us we help customers find the right products. If we do our job right the customer will never know we were there but Google and other search engines will.

Leading a team of 23 experts in content, data and ecommerce I am responsible for delivering best in class Product Content on DIY.com and TradePoint.co.uk and in-store selling platforms (Over 100k products). My team and I strive to find the balance between the efficiency of using systems to syndicate content across all channels and utilising our expertise to say the right thing in the right place in the right way. Ensuring our customers and content feel unique. Using analytics & customer feedback we listen to our customers and I have instilled a work ethic of continuous improvement which has consistently delivered incremental revenue and improved customer sentiment. Accountable for the navigation of customers across our websites and for attracting new customers through SEO. My new focus is helping customers find what they are looking for. Weaving taxonomies with best in class product data and imagery to create engaging and relevant customer experiences.

Leading a team of 6 experts in content and ecommerce I am responsible for delivering best in class Product Content on DIY.com and TradePoint.co.uk. Managing 50k products on two websites, our in-store selling platform and using that same content across all other channels. I have created core principles for product data, imagery and video which are now the standard for our business and my team and I are now delivering significant incremental revenue by enriching all products to meet that standard. Using analytics & customer feedback I have instilled a working method of analyse, theorise, change, analyse which has allowed us to document the positive impact that listening to our customers and continuous improvement can have on the bottom line. I have now instilled the same content creation model at Kingfisher so that all OpCo's deliver best in class content across the world and can spend their time on local optimisation based on customer activity.

Responsible for a team of 8 across 3x Departments on 2x websites. I am accountable for delivering revenue through best in class merchandising and maximising trading opportunities. My key responsibility is creating a trading plan based on responding to customer needs and engaging my team of Trading Managers and Merchandisers to create dynamic customer messaging using the promotions & stock available to them.

Operating across two websites on three platforms I own the customer journey for the Seasonal Department on DIY.com and the whole of Trade-Point.co.uk. I manage a team of 2 who are trading focused and a team of 5 who are defining future developments to the websites. Our remit is to deliver excellence in customer experience through a mix of conversion driven product merchandising and supporting content. Striking a balance is key and our aim is to use our understanding of our platform & associated systems to provide a seamless Omni channel experience which delivers high conversion and AOV.

Owning the look and feel of GAME.co.uk and gamestation.co.uk my remit is to drive conversion through great customer journeys. Leading a team of 7 I manage all onsite merchandising and content generation. I am constantly optimising the websites to push ROI and deliver a clear value message to our customers. Through Avail and Precision Marketing I am able to give each customer a truly unique experience customised to their needs.

I manage a team as part of a larger Ecommerce department. I am responsible for all areas of Online customer retention including ECRM both onsite and via Email. Through the use of Avail, Precision Marketing and trigger mailers I present bespoke product and lifecycle marketing to customers on GAME.co.uk. I manage, brief and am responsible for the delivery of all online promotions and all messaging for onsite Merchandising.

Management of Marketing Assistant Driving the Email Channel Working closely with the CRM team Management of Online Exclusive Promotions Management of the Online element of Muli-channel Promotions

Publisher Management Onsite Merchandising Promotions Email SEO PPC

Affiliate Channel Introduction of Paid Search Onsite Merchandising Email Sending