Ali Koubaissy

As Indirect Sales Channel Manager, I am responsible to manage NI distributors in the Middle East & Africa region to plan the right sales and marketing activities, provide the needed support and build healthy pipeline and ultimately hit targets. This includes: • Work with the Distributor team to grow their opportunity pipeline in conjunction with NI • Drive consistent Opportunity & Pipeline management • Grow the Distributor team expertise (training and efficiency assessment) and sales proficiency through continuous sales coaching and management • Identify and recruit new Distributors where appropriate • Help Distributors execute Business & Marketing Plans and penetrate new markets for NI

SW & HW Services Sales Manager (SSM), a senior level front line sales role within the EMEIA Sales Organization, covering the Middle East, Africa, Russia and India regions. SSM responsibilities: - Maintain a business plan with a list of Regional Key accounts - Develop plans for Ensuring Key customer's success in using NI Technology (SW & HW) - Build a good working relationship with all sales channels in the region - Develop Enterprise Agreement, for SW & HW Asset - Complex or customized software & training services sales solutions - Work on the continuous Improvement plan and process for the services product portfolio to achieve the highest possible customer satisfaction. To enable this, strong interlocks with Sales and all other functions within NI like Operations, ASE, Marketing is paramount.

Currently leading and coaching a team of 6 Inside Sales Engineers across the IndRAA region (India, Russia, Arabia & Africa) The Inside Sales Engineer (ISE) role at National Instruments (NI) is a customer focused role, working remotely with customers to achieve customer success through the use of NI products and services. The sellers cover either an exclusive book of accounts, a geographic territory or a mix of both based on their experience. The responsibilities across the coverage for all sellers are to properly understand business challenges, and provide value through technical solutions. My key care-abouts: • Drive Sales Performance • Increase Revenue (While Maintaining Margin) • Engage the Sales Team • Build Strong Customer Relationships • Hire, Attract, Develop, and Retain Sales Talent • Drive Cross-Functional Partnerships - both interdepartmental and cross region

In addition to the ISE role, I undertook the responsibility of visiting clients within the Lebanese area to: - Focus on some Key Accounts, strengthen our relationship and create new business - Support some local Alliance Partners by joint visits - Discuss complex applications and showing demos

This is a customer focused role, working remotely with customers to achieve success through the use of NI products and services. ISE Role Responsibilities: - Accelerating Revenue throughout different regions including Lebanon, Jordan, Iraq, Cyprus, North Africa and Pakistan. - Nurturing Small accounts & New customers through a growth plan to increase their proficiency and potential. - Working closely with the wider NI Sales Organization, to find, manage and win opportunities in order to accelerate the growth of territory revenue and achieve quote.