Ali Elrafah

Business Unit Head @ NICE ONE | نايس ون

About

Dynamic business development and commercial lead with end-to-end P&L ownership, driving revenue growth, margin improvement, and market share acqusition with experience in developing and implementing strategies. Skilled in building and executing commercial roadmaps, joint business plans and leading projects cross-functionaly to fulfill potential, Adept in developing new segments and categories, market mapping, pricing and promotion strategies and managing inventory and demand cycles to deliver targeted results.

Country

Saudi Arabia

City

Jeddah

Industry

Pharmaceuticals

Skill

E-Commerce, Project Management, Brand Development, Brand Management, Category Insights, Promotional Marketing, Market Research, Go-to-Market Strategy, Market Analysis, Demographic Profiling, Retail Category Management, Demand Planning, Business Planning, Analytical Skills, Negotiation, Strategic Planning, Direct Sales, Team Coordination, Team Motivation, Product Marketing

Experience

Business Unit Head

NICE ONE | نايس ون

2025-12 - Present · 10 mos

Riyadh, Saudi Arabia

Category Manager

NICE ONE | نايس ون

2024-11 - 2025-12 · 1 yr 2 mos

Riyadh, Saudi Arabia

Category Manager

Nahdi Medical Co.

2022-6 - 2024-11 · 2 yrs 6 mos

Jeddah, Makkah, Saudi Arabia

Senior Pharmacist

Nahdi Medical Co.

2017-10 - 2022-6 · 4 yrs 9 mos

Jeddah, Makkah, Saudi Arabia

Chief Pharmacist

Dr Marwa Khamis retail pharmacy

2016-6 - 2017-10 · 1 yr 5 mos

Alexandria Governorate, Egypt

Chief pharmacist, Manger of the branch responsible for sales, supply, payrolls, and managing a team of 3 pharmacists, 2 assistant pharmacists and 2 workers