Ali Alsharif

Dealer Principal in BYD KSA lead multi-site automotive operations with full responsibility for retail sales, aftersales service, and customer experience excellence. focuses on driving sustainable growth, ensuring operational efficiency, and delivering premium electric mobility solutions across key markets in Saudi Arabia. With a passion for innovation and team development, word closely with regional and national stakeholders to strengthen BYD brand presence, enhance customer satisfaction (CSI & NPS), and achieve strategic targets across both retail and fleet sectors. Key Highlights: • Managing 3S operations (Sales, Service, Spare Parts) across multiple branches. • Overseeing performance improvement programs and process optimization. • Leading business development and strategic partnerships (e.g., EV charging, fleet solutions). • Coaching teams to achieve record sales and service excellence standards.

Sales Operations & Strategy Development • Analyzed sales reports to identify performance trends and drive data-informed strategic updates. • Led the planning and execution of targeted sales and marketing initiatives to boost brand visibility and revenue. • Maximized sales volume by cultivating relationships with international decision-makers, enhancing trade relations and distribution channels. • Collaborated with marketing teams to improve lead generation through advanced sales tools, campaigns, and promotional materials. • Designed and implemented tailored marketing plans aligned with departmental objectives. • Customized promotional strategies to suit diverse client needs, product lines, and market segments. • Optimized sales processes to enhance customer engagement, acquisition, and retention. • Ensured operational excellence by evaluating facilities, maintaining quality standards, and recommending improvements. • Prepared and submitted proposals to factories based on current market demands and insights.

• Set, implement, and monitor both short- and long-term goals on an annual basis to align with organizational objectives. • Ensure a well-defined organizational structure across branches, with clear lines of communication to enable effective coordination between departments and locations. • Achieve financial targets by consistently maintaining and monitoring the company’s annual revenue goals. • Proactively identify and pursue opportunities to build new relationships and strategic partnerships that support the achievement of long-term objectives.

• Motivating and leading employees to consistently achieve and exceed sales targets. • Reviewing and analyzing bank-related sales performance to ensure alignment with objectives. • Training, coaching, and evaluating staff to enhance their skills and overall performance. • Coordinating sales activities with supporting departments to ensure seamless operations. • Enhancing the delivery process and improving overall branch efficiency. • Receiving, auditing, and submitting bank transactions to the finance department for timely collection. • Distributing CRM-generated opportunities and tracking their closure to maximize conversion. • Developing a productive work environment that fosters collaboration and increases operational efficiency.

• Supervise the daily performance of the branch sales team by tracking sales achievements and progress toward set goals. Actively participate in transactions during peak seasons to help meet sales targets. • Manage the branch sales team to ensure consultants achieve operational objectives, using detailed business plans aligned with management’s strategic direction. • Monitor and evaluate individual sales consultants’ performance, ensuring branch targets are met, and take corrective actions in coordination with management when necessary. • Ensure the efficiency of sales processes and proper handling of customer complaints by enforcing standardized sales procedures among team members. • Resolve escalated customer complaints and ensure high levels of customer satisfaction, contributing to the improvement of the Customer Satisfaction Index (CSI).

• Lead by example in client service, prioritizing customer experience while consistently achieving monthly sales targets and adhering to sales processes. • Maintain full awareness of key industry KPIs: CSI, NPS, lead-to-sale conversion rates, and walk-in customer metrics. • Ensure proper maintenance of company assets, including branch facilities, demo vehicles, and devices. • Drive branch sales target achievement through coaching and motivating sales consultants. • Oversee end-to-end sales processes and monitor daily activities such as prospecting, lead response, test drives, and quotations. • Prepare and submit regular reports on branch performance (daily, weekly, monthly). • Stay informed on regional market conditions and competitor activities. • Understand retail finance procedures and maintain effective communication with support departments. • Address team challenges promptly to keep focus on targets. • Support company initiatives and actively participate in brand social media activities. • Foster continuous team development and performance improvement.

• Communicate effectively with customers to understand and discuss their specific needs. • Advise and persuade customers to select vehicles that best match their requirements. • Promote current sales offers and incentives to maximize purchase opportunities. • Arrange and conduct test drives for potential buyers. • Coordinate financing options to facilitate smooth purchase transactions. • Build and maintain strong relationships with potential customers to increase future sales prospects. • Maintain an up-to-date customer database and engage in regular communication. • Assist customers in completing all necessary paperwork to ensure successful sale processing.

Procurement Executive & Sales • Identify and understand customer needs to provide tailored support focused on closing sales effectively. • Deliver persuasive sales presentations highlighting the quality and benefits of our offerings. • Attend industry and networking events to promote the brand and build strong professional relationships. • Develop, follow, and implement sales strategies aligned with management’s directives. • Conduct regular visits to shops and merchants to manage stock levels and strengthen partnerships. • Perform daily tours of merchants to maintain close communication and support. • Collect payments and manage financial transactions efficiently.