Ali Alam, CBAP, PMP, CSPO, CSM

Responsibilities: ·Collaborated with cross-functional teams to ensure recommendations were practical, evidence-based, aligned with Government of Canada priorities, and supportive of improved service delivery for job seekers, employers, and program users ·Supported program strategy and investment planning by delivering analysis and recommendations that helped prioritize modernization activities within the fiscal year and support effective use of Government of Canada funding ·Planned and conducted environmental analysis, current-state assessment, stakeholder interviews, and research activities to understand the limitations of Job Bank and related national employment service products ·Worked with ESDC business stakeholders, leadership, product teams, and subject matter experts to assess current platform capabilities, business processes, data usage, service delivery gaps, and opportunities for modernization ·Facilitated workshops, interviews, JAD sessions, and group discussions to gather business needs, clarify objectives, identify pain points, and define future-state requirements ·Analyzed structured data, labour market information, geomatics-related insights, operational processes, and existing product capabilities to identify opportunities to improve the value proposition of the Job Bank platform ·Prepared business analysis, workflow analysis, gap analysis, and capability assessment documentation to identify current limitations, maturity levels, business value, and future-state opportunities ·Identified gaps in business requirements, service delivery, data collection, KPIs, user experience, partner integration, and operational processes, and provided clear recommendations to Business Consultants, Strategy teams, and project leadership ·Developed future-state process models, service continuum views, business capability assessments, and recommendation documents to support a five-year modernization vision for Job Bank and related employment service products

Responsibilities: •Gathered, analyzed, and validated business requirements for the modernization of the Road Allowance Control System (RACS), transitioning from legacy permit management system to a new integrated cloud solution. •Translated business needs into detailed business and technical requirements, producing a comprehensive Business Requirements Document (BRD). •Worked collaboratively with internal and external stakeholders to define solution needs, ensuring alignment through clearly documented functional and non-functional requirements. •Elicited requirements through interviews, workshops, JAD sessions, document analysis, and workflow reviews, ensuring accuracy and traceability to business objectives. •Developed As-Is and To-Be workflow/process models to support modernization efforts, approach optimization, and solution design. •Prepared the RFP response package to support COTS vendor evaluation and selection activities. •Assessed business, technical, economic, and operational feasibility to ensure proposed solutions met client needs and objectives •Contributed to planning efforts, providing time and effort estimates, and tracking commitments across delivery phases •Remained current on emerging technology trends, vendor platforms, and evolving business models relevant to permitting, GIS, and transportation systems •Supported the development of business process definitions across current and future state operations, ensuring outputs were valid, traceable, and justifiable •Assisted in the development of detailed requirements, functional specifications, and application configuration documentation •Liaised with Change Management, Project Delivery, and technical teams during design, development, deployment, and system implementation •Provided functional leadership with recommendations to improve technical procedures, service levels, governance, and operational tools •Under direction of a Manager/Team Lead, led moderately complex initiatives

Responsibilities: •Involved in gathering, writing & validating business requirements for redesign of Scotia Bank’s Investor Solutions web pages, which is managed using Adobe Experience Manager Platform (AEM V6.5) •Responsible for translating business needs; objectives into business and technical requirements by creating a detailed BRD which eventually became the User Stories to adhere to Agile methodology using Atlassian – JIRA •Involved and conducted JAD sessions for the purpose of requirements clarification •Involved in reviewing test cases and be part of UAT business validation •Worked with engineering (Frontend) and API Teams to identify and manage scope and reviewed final solution to ensure business requirements are met based on scope and created a Work Breakdown Structure (WBS) document •Worked with Adobe to highlight the main features & limitations in detail to come up with better solutions strategy which met the business goals •Influenced decision makers on the need for either employing out of the box AEM (CQ) features or provide customized solutions depending on the business requirements •Involved with Scrum teams for Sprint planning, Grooming the User Stories, Release planning and Daily standup meetings •Maintained and prioritized the product backlog according to business value, aligning with the strategies of the company

Responsibilities: •Liaison between business, technical teams, and other stakeholders to identify the business processes, systems, and product requirements of 3rd party solution providers (Bede and Mkodo) •Involved working with AEM-related enhancements to their current digital games and being part of their vision of FY23 and FY24 such as (ID verification Tool selection, use of email as a login, Password reset screens, Users able to see the password, Lite Registration, etc.) •Helped other Product Owners (POs), Business Consultants, and Business Analyst to write or split User Stories in Confluence and JIRA to adhere to Agile Methodology •Involved with various project teams and collaborated with subject matter experts to prioritize and maintain Product Backlog for features needed by business, provided guidance to the junior members to support the AEM platform •Identified, and removed obstacles that prevent the team from achieving their shared sprint goals and being a part of UAT business validation •Involved with Scrum teams for Sprint planning, Grooming the User Stories, Release planning, and Daily standup meetings •Build team passion for delivering value to customers through Agile project delivery

Responsibilities: •Involved in gathering, writing and validating business requirements to enhance Opal (social media content planning platform that helps business post their social media content for all Microsoft teams/channels •Responsible for managing 550+ users worldwide by onboarding new teams, managing license renewals, users, and groups, training the users, and handling admin tasks by teaming up with the vendor (Opal team) •Responsible for translating business needs; and objectives into business and technical requirements created a detailed BRD which eventually became the User Stories to adhere to Agile methodology using Atlassian – JIRA •Worked with Adobe Enterprise Digital Asset Management platform (EDAM) to migrate Microsoft Website’s assets from various Asset Management platforms •Liaison between business, technical teams, and other stakeholders to identify the business processes, systems, and product requirements to product vendors and 3rd party solution providers/System Integrator (Opal, Sprinklr, Adobe, and Infosys Limited) •Developed the Taxonomy (folder structure), Metadata (attributes), Tags (search), and user roles/permissions matrix using my extensive experience working with Adobe DAM for the Opal Platform •Developed the stakeholder matrix which helped the management and the vendor (Opal) to work with the stakeholders for their license renewals which is done by the support team yearly •Conducted system demos to show business teams how the EDAM works (OOTB functionality and capabilities) •Helped various business teams to write or split user stories to adhere to Agile Methodology in JIRA and be a part of UAT business validation •Involved with Scrum teams for Sprint planning, Grooming the User Stories, Release planning, and Daily standup meetings •Build team passion for delivering value to customers through Agile project delivery

Responsibilities: •Involved in gathering, writing & validating business requirements for migrating Product Data from 240+ Business Partners/Vendors into MDM solution- Stibo Platform- STEP Application •Developed requirements through user interviews, document analysis, requirements workshops, business process reviews, use cases, and working scenarios •Responsible for translating business needs; objectives into business and technical requirements created a detailed BRD which eventually became the User Stories to adhere to Agile methodology using Atlassian – JIRA •Liaison between business, technical teams, and other stakeholders to identify the business processes, downstream systems, OOTB and customize product requirements to ingest the data into MDM as the golden record •Developed the Taxonomy (folder structure), Metadata (attributes), Tags (search), and user roles/permissions matrix using my extensive experience working with MDM Solutions •Helped business teams to write and spilt User Stories, be part of UAT business validation

Responsibilities: •Involved in gathering, writing & validating business requirements for migrating Vendor Data from 300+ Business Partners/Vendors into MDM solution- Stibo Platform- STEP Application •Developed requirements through user interviews, document analysis, requirements workshops, business process reviews, use cases, and working scenarios •Responsible for translating business needs; objectives into business and technical requirements created a detailed BRD which eventually became the User Stories to adhere to Agile methodology using Atlassian – JIRA •Liaison between business, technical teams, and other stakeholders to identify the business processes, downstream systems, OOTB and customize product requirements to ingest the data into MDM as a golden record •Worked with the Business Units to map the current and future state of the Business Processes; created Cross-Functional Diagrams (Swimlanes), Data Flow/Activity Diagrams, and EDI Diagrams •Created source to target mapping; data ingested as the golden record in MDM •Developed the Taxonomy (folder structure), Metadata (attributes), Tags (search), and user roles/permissions matrix using my extensive experience working with MDM Solutions •Helped business teams to write and spilt User Stories, be part of UAT business validation •Build team passion for delivering value to customers through Agile project delivery •Configured and managed JIRA for the Development team

Responsibilities: •Liaison between business, technical teams and other stakeholders to identify the enhancements to their current proprietary software used by the Navy school; Military Command Software and Professional Development Training Management Software (MCS-PDTMS) •Developed enhancement requirements through user interviews, document analysis, requirements workshops, business process reviews, use cases, and working scenarios which eventually became the User Stories to adhere to Agile methodology using Atlassian – JIRA •Worked with the Business Units to map the current and future state of the Business Processes; created Cross-Functional Diagrams (Swimlanes), and Activity Diagrams •Involved with Scrum teams for Sprint planning, Grooming the User Stories, Release Planning, Daily Standup meetings and be part of UAT business validation •Helped the DEV team understand the need for clear and concise Product Backlog Items by coaching them the right way of writing User Stories •Build team passion for delivering value to customers through Agile project delivery •Configured and managed JIRA for the Development team •Experience in working with QA resources to define test cases

Responsibilities: •Involved in gathering, writing & validating business requirements for migrating AutoCare data from 140+ Auto vendors into MDM solutions- Stibo- STEP system •Responsible for translating business needs; objectives into business and technical requirements through document analysis, business process reviews, use cases, and working scenarios which eventually became the User Stories to adhere to Agile methodology using Atlassian – JIRA and Confluence software •Liaison between business, technical teams, and other stakeholders to identify the business processes, downstream systems, OOTB and customize product requirements to ingest the data into MDM as a golden record •Created mapping documents and EDI Diagrams for a logical data model to be created •Involved in writing Personalization and Analytics requirements for the 3rd party solution provider (EPAM) so it can evaluate the cost of implementation of Adobe Target and Adobe Analytics •Developed the Taxonomy (folder structure), Metadata (attributes), and Tags (search) using my extensive experience working with AEM •Involved with Scrum teams for Sprint planning, Grooming the User Stories, Release planning and Daily standup meetings •Gathered and presented Agile metrics for the team review and corrective action through Retrospective meetings (post sprint demos) •Build team passion for delivering value to customers through Agile project delivery

Client: MFS Investment Management, Boston, Massachusetts Client: Dupont Poineer, Iowa and Virginia Responsibilities: •Involved in gathering, writing & validating business requirements for migrating/redesign MFS Intranet Site and Dupont Pioneer Site, which would be managed using new Web content management (digital) system; AEM (V6.3) •Responsible for translating business needs; objectives into business and technical requirements creating a detailed BRD (Scope Matrix) •Liaison between business, technical teams and other stakeholders to identify the business processes, systems, and product requirements to 3rd party solution provider/System Integrator Sapient / Beam and InVision •Developed the Taxonomy (folder structure), Metadata (attributes), Tags (search) and user roles/permissions using my extensive experience working with AEM •Developed enhancement requirements through user interviews, document analysis, requirements workshops, business process reviews, use cases, and working scenarios •Conducted system demos to show business teams how the AEM works (OOTB functionality and capabilities) •Helped various business teams to write or spilt user stories to adhere to Agile Methodology in JIRA •Helped write and adapt product visions, be part of UAT business validation •Involved with Scrum teams for sprint planning •Involved with Scrum teams for release planning •Involved with Scrum teams for daily standup meetings •Acted as an adviser to other BA’s who were involved in the migration of the platform (Teamsite to AEM) •Influenced decision makers on the need for either employing out of the box AEM (CQ) features or provide customized solutions depending on the business requirements