Ali Afzali

Strategic Procurement @ Markant Gruppe

About

Commercial leader with experience in managing multi-billion-euro procurement portfolios and driving category performance in complex FMCG environments at EDEKA germany’s largest retail ecosystem. Responsible for strategic supplier management, assortment development, and commercial execution across large-scale international supplier networks with 1,000+ partners. Focused on translating consumer insights, pricing intelligence, and market dynamics into profitable category strategies, sustainable growth, and improved commercial performance across the DACH region. Proven track record in leading complex supplier negotiations, optimizing margin structures, and aligning category, brand, and customer strategies to deliver measurable business impact.

Country

Switzerland

City

Zurich

Industry

Retail

Skill

Supply-Chain-Management, Englisch, Managementberatung, Betriebswirtschaftslehre, Stakeholder-Management, Marktanalyse, Kommunikation, E-Commerce, B2C, Infor Enterprise Resource Planning (ERP), Einkäufer, Strategischer Einkauf, Wettbewerbsanalyse, Warengruppenmanagement, Preispolitik, Category-Management im Einzelhandel, Lebensmittel, Master Data Management, Nachhaltigkeit, Lieferantenbewertung

Experience

Strategic Procurement

Markant Gruppe

2025-12 - Present · 10 mos

Strategic Procurement

EDEKA ZENTRALE Stiftung & Co. KG

2021-1 - 2025-12 · 5 yrs

Hamburg, Deutschland

Led strategic procurement and assortment development initiatives at Germany’s largest grocery retailer across national and international FMCG markets, managing high-value supplier relationships and complex negotiations. Directed large-scale projects and successfully launched new products in the German retail market, including the development and execution of end-to-end marketing and commercialization strategies. Responsible for strategy, negotiations, and supplier partnerships across multiple FMCG categories. Delivered measurable margin growth, cost optimization, and strong commercial impact.