Alfred Xavier

SNJ group is one of the conglomerate based in Chennai. They are into Distillery, Brewery, IMFL, Sugar, etc

United Millers Ltd is a conglomerate based in Kisumu, Kenya with an annual turnover of $ 120 m. United is into Milling, and Baking has its own refineries at Nakuru in Kenya processing Oil, Fats, and Soaps. Achieved an overall turnaround by converting the loss making units into profit making and reached 18% EBITDA and a turnover of $ 150 m. Devising overall business plan & sales strategy with responsibility of P&L for its multiple units across Kenya. Spearheaded a team of over 1900 employees in 9 factories with 12 directly reporting. Impacting organization profitability through effective strategic and tactical management decisions and new business development Developed intensive ambitious business strategies, short-term goals and long term objectives.

The Company Is A Part Of Vasari Global – UK Having Its Investments In Africa. Rorank Business S C Has Its Own Distillery With The Capacity Of 200,000 HL Of Alcohol Per Annum And It Is One Of The Largest In Business With An Annual Turnover Of $ 120 M with high speed bottling lines for bottling its spirits and beverages. We were contract manufacturers for Diageo. Key Result Areas: Devising overall business plan & sales strategy; contributing strategic inputs on future investments to be made to produce sustained revenue growth Executing Robust Route To Market (RTM) Plan for promoting and distributing the “Super Eagle” Brand Of Beer & liquors both in domestic market and international market Developing the brand in the African Market and maintaining a cordial relationship with the ministries in Government Department to ensure smooth workflow Impacting organization profitability through effective strategic and tactical management decisions and new business development Steering business operations for the profit center with a view to realize pre-planned sales and revenue targets; formulating profit center budget for operational / business development activities Providing in-depth analysis of markets, industry trends, competitors and clients to improve strategic planning and execute expansion projects Highlights: Developed and implemented relationship strategies to maximize chances of profitably securing strategically important new business worth $ 8 m Led the growth of industry sales and developed new business sales opportunities through both trade and consumer direct initiatives for the full range of products such as Alcohols, RTD’s and Beverages Initiated and managed qualified pipeline of $ 5 m within 18 months of coming on-board through effective territory management which is 37% increase from the previous year

The company has a diversified portfolio engaged in a variety of sectors including Food and Beverages, Automotive, engineering products, and number of other business activities with a turnover of over $ 480 m Key Result Areas: Streamlined the overall operation of the group’s Agri and food products in the African Market and created a brand image for the products in the international market. Formulated and implemented strategies for its rice, wheat milling Factory and fruit juice Industry at Morogoro Strived for increasing customer base in terms of new retailers & distributors for better reach; identified and distributed food products Like Amul and Parle in East African countries Developed and executed marketing plans for both domestic and international market Directed brand positioning research to ensure that the brand's communications are building on a relevant and differentiating foundation that gains an emotionally compelling place in the consumer's mind Highlights: Steered efforts in Process Improvements that maximized per unit profit margins by 19%, decreased production costs by 22%, slashed required labour by 8% and reduced the excess workforce by 15% while delivering a 23% increase in production in year Shaped the unit into a profit making unit and achieved 37% sustained growth

Sep’98-Feb’08 With Herbalcure Incorporation, Malaysia As Vice-President - Marketing and Business Development-Asia Pacific covering Malaysia, Singapore, Indonesia, Philippines, Vietnam, Myanmar, Brunei, Thailand and Cambodia and handling a turnover of $ 750 M. We were processing fresh and carbonated beverages in multiple plants across Asia. Highlights: Boosted revenues by 54% and increased annual unit sales from 9 lakhs to 1.9 million in year by executing a series of business development initiatives that expanded international sales, opened new markets and built new distribution channels Identified fruit juice processing factories and converted them into manufacturing units for filling and packing of Tropicana Fruit Juices Implemented business improvement programs such as Six Sigma Practices. Experienced in working with several high speed bottling lines of Krone, tetra pak etc

50,000 LPD dairy plant with Alfa Laval/Krone Identification of product, market research, creating and testing product concepts, product development, launching of brands, packaging, developing communications and marketing strategies, competitor tracking and product portfolio analysis Developed new products with help from R&D department following the standards fixed by the government and food authorities. Responsible for the effective development and management of all forecasting and inventory planning of finished products. Appointed Distributors, Agents and Franchisee for the Products to be marketed in the National Market. Created the brand all over the Asian Region making one of the leading brands in the region