Alfredo de la Vega

LexCom Informationssysteme – we are the world’s leading specialists for aftersales systems in the automotive and industrial sectors. Ever since LexCom was founded in 1967, we have focused on providing our customers with well-targeted, individualised support. We cover every aspect of data flow in aftersales: beginning with data management and data creation, we ensure prompt worldwide data distribution in adapted electronic-data publications with a wide range of services for optimum communication. Digitalization, predictive maintenance and networking are the tools we are currently using to help our customers tackle the challenges of the future. With our solutions, we help manufacturers worldwide to implement these strategies, optimise their aftersales processes through self-learning logics and create the conditions to digitally reproduce the entire process chain. Our systems are developed, operated and supported by our teams located in Germany, France, England, Japan, China, Brazil and USA.

HELLA is a global, family-owned company listed on the stock exchange that employs over 40,000 members of staff at over 125 locations in some 35 countries. The HELLA Group develops and manufactures lighting and electronic components and systems for the automotive industry, and is also an established partner on the European Aftermarket. In the Special Applications segment, HELLA furthermore develops products for specialist vehicles. Additionally, HELLA works together with further industry partners, for example in the form of joint ventures as well as in open collaborations. With more than 7,000 people working in research and development, HELLA is one of the most important innovation drivers on the market. HELLA has achieved sales of around € 7.1 billion in fiscal year 2017/2018; in addition, the HELLA Group is one of the top 40 automotive parts suppliers in the world. My functions: responsible for all Product Management and Marketing activities in the Americas in the Aftermarket and Special Original Equipment projects (Automotive, Mining and Marine Ind.). Supported the establishment of Hella do Brasil in Sao Paulo, Brazil, defining product range and marketing concept. Built a regional team of Product Managers and Marketing crew to support the activities in the region, the concept is currently being adopted by other regions. Developed and implemented a multi-channel Digital Strategy for the Americas. Led social media activities, positioning as #1 among Hella companies worldwide Managed the introduction of over 4,000 parts at Amazon and other e-commerce clients. Managed Data Analysis to develop strategies and action plans Managed a team of 12 team members in the USA, 10 in Mexico and support the team in Brazil, with a product portfolio of over 22,000 items, over 100 events/trade shows and introduction of over 1,000 new items per year.

HELLA, Inc is the HELLA aftermarket sales and distribution company serving the USA, Canada, the Caribbean, Central and South America. We are a world-class supplier to the automotive aftermarket, marine, and special OE accounts. HELLA, Inc. is also the primary marketing arm of HELLA and the joint ventures such as Behr HELLA Service, HELLA Pagid Brake Systems, and HELLA Gutmann Solutions. With experience as an original equipment supplier and knowledge in the aftermarket, HELLA’s sales force is able to offer a service of excellence in North and South America. Responsible for all Product and Marketing activities in USA & Canadian Aftermarket and Special Original Equipment projects (Automotive, Mining and Marine Industries). Developed product range and marketing concept for Central and South America, including price management, commercial policy and distribution strategy. Developed team and processes to support catalog digitalization and PIM system Served as Interim Managing Director for Sales company in Mexico for 9 months, during a transition period, leading the team to achieve all KPI’s for fiscal years 11-12.

For over 30 years, HELLA, Inc. has served the USA and Canadian Aftermarket and now also South America. With an experienced and dedicated Sales and Marketing team, HELLA, Inc. supports wholesalers, accessories specialists and special accounts. Responsible for all Marketing activities in USA & Canadian Aftermarket and Special Original Equipment projects (Automotive and Marine Industries) Prepared and organized the launch of the JV of Behr Hella Service in NAFTA Developed and introduction of new product family at Wal-Mart USA Collaborated with the Business Plan for a new Joint Venture for the Mining sector, establishing the basis for the creation of Hella Mining, LLC www.hellamining.com

HELLAMEX, S.A. de C.V. es la comercializadora de productos HELLA para el mercado de repuesto automotriz en México; asimismo forma parte de la red global de distribución HELLA. Ofrecemos un extenso rango de productos para automóviles de pasajeros y vehículos comerciales consistente en más de 3,000 artículos en los segmentos de: Iluminación , eléctricos, electrónicos, control térmico, químicos, aceites, sistemas de frenos, equipo para diagnosis y herramientas para el taller independiente respaldado con el apoyo de servicios de post-venta y una cartera de productos de más de 27,000 números de parte de a nivel mundial. Responsible for all Sales and Marketing (IAM and SOE) in Mexico Achieved the company historical sales and profit record (Best in 30 years) Developed and introduced a commercial strategy to improve Profits and service to customers via Warehouse Distributors Responsible for 28 Persons (National Sales, Marketing, Customer Service, Telemarketing and Technical Service).

Merisel, Inc., is the world's largest publicly held distributor of computer hardware and software products. The company sells about 30,000 hardware and software products from 900 manufacturers to 65,000 resellers worldwide. About 70 percent of the company's revenues come from the United States and 30 percent from business overseas. During the late 1980s the company continued to grow at a rapid rate, although more slowly than the phenomenal pace of its infant years. Sales reached $319 million in 1987 and $465 million in 1988, when the company went public. In 1989 the company took a major new direction by agreeing to acquire Microamerica, a large hardware distributor annual sales, through an exchange of stock. The companies' product lines complemented each other, as did their geographical market penetration, with Softsel established in Europe and to a certain extent in Australia, and Microamerica strong in Latin America.

Control Data Corporation (CDC) was a mainframe and supercomputer firm. CDC was one of the nine major United States computer companies through most of the 1960s; the others were IBM, Burroughs Corporation, DEC, NCR, General Electric, Honeywell, RCA, and UNIVAC. CDC was well-known and highly regarded throughout the industry at the time. For most of the 1960s, Seymour Cray worked at CDC and developed a series of machines that were the fastest computers in the world by far, until Cray left the company to found Cray Research (CRI) in the 1970s. After several years of losses in the early 1980s, in 1988 CDC started to leave the computer manufacturing business and sell the related parts of the company, a process that was completed in 1992 with the creation of Control Data Systems, Inc. The remaining businesses of CDC currently operate as Ceridian.

Founded in 1960, Universidad del Valle de México (UVM) is one of Mexico’s top 10 universities. With more than 120,000 students, UVM also is Mexico’s largest private university. UVM offers high school, undergraduate degree (traditional and working adult) and graduate degree programs on 38 campuses throughout Mexico.