Alfred Amoye

* As a product manager, I developed a product strategy that includes product research, discovery, product development, user flow, user journey, low-fidelity prototype, product documentation, epics, user flow, agile methodology, sprint using Jira, product testing, and the product launch of an edutch product for Access Bank. (https://www.diamondxtratraining.com/) * As a product manager, I successfully managed the edutech product for Access Bank's Diamond Xtratraining and crossfunctional teams, which are full-stack software developers, product designers, cinematography, customer success, and the digital marketing team, to ensure the product solves the problems. * Created a go-to-market plan and strategy through intensive marketing research, online and offline competitive analysis, and a marketing plan for the edutech product, leveraging some digital marketing channels, which are email marketing, search engine optimization, and social media marketing. * Monitored the international digital marketing training landscape and its competition in order to advise WDC's management on possible new markets, trends, and opportunities for inclusion in WildFusion Digital Centre’s strategic plans. * I've demonstrated my ability to drive product success, and I am confident in my capacity to help onboard over 5000 users to the Diamond Xtra account.

* Led the product development and management of Folio Wallet's cryptocurrency trading platform, overseeing a cross-functional team of designers, engineers, and QA testers. * Conducted market research to identify user needs, trends, and the competitive landscape, resulting in the successful implementation of several new features and improvements. * Collaborated closely with the engineering team to prioritize and deliver product enhancements, ensuring timely releases that aligned with the company's roadmap. * As the product manager, I managed third-party integrations with cryptocurrency exchanges, improving the diversity of trading options available to users. * Led the successful launch of a mobile app version of Folio Wallet, expanding the user base by 40% and providing a seamless on-the-go trading experience.

* Operating Platform product team and various business stakeholders to communicate business needs and deliver analysis reports and business requirements documents. * Facilitated workshops, including user interviews, requirement grooming, and user acceptance testing to identify user behavior patterns and underlying problems, also helped to ensure smooth product delivery. * Gathered insights on product adoption and improvements, identified key metrics, and proposed further iterations. * Assisted in tracking and resolving product issues and effective management of product collaboration dashboards like notion, Trello, and others. Achievements:  ∙ I used Notion as a tool for project management. ∙ Effective use of whimsical to design product wireframes ∙ Developed user stories in clear terms for product designs and engineering teams. ∙ Drafted a seamless road map and user journey ∙ Data collection was conducted using Mixel. ∙ Panel to create custom reports and track user engagement and retention. ∙ Moscow prioritization was used to rank and position product features. ∙ Product launch and strategy were carried out.

Draft out a comprehensive Go to market strategy that drives sales through leads generated from digital marketing channels which are SEO, PPC, Paid social media ads and owned media. Developed sales and promotional campaigns to communicate and evangelize product benefits and key messages. Created messaging and marketing content for all new products and owned deliverables for the product's launch. Attracted new customers, and retained existing customers with the use of Email marketing strategy, tools, and engaging strategic content that are persuasive and appealing to the audience. Effective use of Screaming Frog, Ubersuggest and Woorank to carry out a holistics search engine optimization audit and research inorder to make the best informed decision for the organization that would organically generate leads. Created an engaged sales funnel for its customers and conducted customer segmentation that enables monitoring of customer journey from potential customers to acquisition, purchase and retention.

Effective usage of Digital marketing tools: Tweepi, Tweetdeck, Socedo, AgoraPulse, Tailwind, BuzzSumo, Canva, Visage, Animoto, Buffer, HubSpot, Moz, Mailchimp, Getresponse, Canva, Facebook Pixel, Facebook Creative Studio, Hootsuite, SocialFlow, OptinMonster and Bitly to execute digital marketing activities. Served as class Facilitator to premium digital marketing academy, taught practical steps for a successful email marketing campaign using mailchimp and Getresponse tools for automation. Taught social media management and Digital Advertisement. Develop relevant Digital content topics to reach the company’s target customers. Create, curate and manage all published content. (images, video, written and audio/podcast) Aimed to increase product awareness, attract new customers and retain existing customers with a strategic mind-blowing persuasive and attractive content for the company. Design a Digital Avatar to identify the company target audience, directly target the audience and keep the potential buyers in an online sales funnel for purchase. Proficient in affiliate marketing, creation of digital advertisement such as Facebook Ads, Instagram Ads, LinkedIn Ads and Google Ads and accessing of Website Credibility.