Alfonso Estrada

Producing and managing projects across a range of scales - from editorial shoots to large-scale experiential events and live activations. Work spans experiential production, showroom environments, editorial and commercial photoshoots, and cultural programming, with a focus on translating creative vision into structured, high-impact execution. Experienced in leading both production and production management across full project lifecycles, including pre-production planning, budgeting, scheduling, vendor coordination, and on-site execution. Selected Clients & Collaborators: + Perfect Projects - Serie Yoon + Andrew Makadsi + Jonathan Simkhai + Alexander May + Angel Productions + Siberia Hills + Tory Burch

As a Marketing Producer at alexanderwang, I oversee end-to-end production across omnichannel marketing initiatives—spanning global campaigns, experiential activations, and digital-first storytelling. I partner closely with Creative, Marketing, and E-Commerce teams to align creative output with brand and business objectives, ensuring ideas are executed with both artistic impact and operational precision. My role bridges creative direction and logistics: managing budgets, timelines, and vendor relationships across global markets while maintaining the highest production standards. From producing large-scale runway shows and international shoots to pioneering AI-integrated lookbooks and editorial workflows, I focus on delivering culturally resonant, strategically grounded content that drives visibility and elevates the brand’s creative presence worldwide.

+ Rodarte LLC + Mabelline + Steve Madden + West Elm

+ Managed Luxury Brands including TRE by Natalie Ratabesi + Handled Clothing Production, Photography Production, and Business Management

+ Assisting fashion editor, consultant, and stylist represented by Art + Commerce. + Oscar De La Renta Spring 2020 RTW + Oscar De La Renta Resort 2020 + Oscar De La Renta Fall 2019 RTW + Net-A-Porter Cover Story - Sophie Turner - May 2019

+ Assisted Senior Market & Accessories Editor Sarah Brody with on-set editorial projects styling and brand pulling for publication

+E-Commerce Production Management +Branding Management +Public Relations

+Assistant to Public Relations Director +Assistant to Director of Sales and Merchandising +Assistant to Director of Production/Design

+Served as a community ambassador for Nike and RecSports programs and services by elevating the brand on campus

Bachelor of Science in Textiles and Apparel: Retail Merchandising with a McCombs Business Foundations Certificate