Alfonso Fernández Navas

Fashion Assistant for Esquire Magazine & Esquire's Big Black Book

• Created graphics specific to the clients to make sure their social media presence captured attention and appeared professional. • Managed the social media accounts of the client’s as well as gave creative direction as to what material should be published. • Collaborated with a team to create a brand identity for different clients where we figured out how to bring a mass appeal to the client. • Consulted with clients on how they can build their image and get the exposure they want.

• Shipped and tracked packages, and ordered office supplies when necessary to keep the day’s tasks running smoothly. • Completed PR agents’ requests in a timely manner to maintain a good reputation between the PR agencies and the magazine. • Managed press samples and ensured they were sent to their appropriate destinations, and returned to their PR showrooms or stores. • Requested credit information of the designer items from their respective PR agents. Assisted in photo shoots, and made sure that all apparel and accessories were organized and packed. • Planned and confirmed editor’s travel inventory for Milan Fashion Week. • Performed general office tasks.

• Organized the models’ and actors’ portfolio and compiled all the necessary information so that it would be readily accessible for the casting directors. • Administered their respective social media accounts, including answering email requests from clients and prospective talent. • Dealt with PR agents and their requests by providing them with liable information on projects and opportunities.

Double major in English Literature, with a concentration in Culture, Media & Performance studies, and Art History.

Studied abroad at The University of Edinburgh during the Fall term. During my time there, I only took Honors courses that were more dedicated to my field of study.