Alex Yap

A results-driven entrepreneur and business leader with a proven track record in marketing, operations, and brand expansion. • Marketing Manager, Mawar Medical Centre (2014–2015): Achieved RM80 million in sales by strengthening relationships with insurance providers, corporate clients, and general practitioners • Operations Manager (2016–2017): Enhanced efficiency and service flow in hospitality operations, improving overall customer experience • Founder, Switzsols Sdn Bhd (2018): Launched Malaysia’s first Switzerland-based orthopedic provider, pioneering high-quality orthopedic solutions • Founder, Shu Da Xia Hotpot Kuala Lumpur (2019): Successfully introduced and expanded the brand in the Malaysian market • Master Licensor, Shu Da Xia & Founder, Synergy Dining Group (2021): Secured master licensing rights, establishing a strong foundation for expansion • Regional Expansion (2025): Built five brands with 20+ outlets across Southeast Asia, driving international growth and market presence A visionary strategist with expertise in business development, brand expansion, and operational excellence, dedicated to scaling businesses across diverse industries. -------------------- Established in 2019, Synergy Dining Group Sdn Bhd stands as a prominent group holding company, proudly owning several rapidly expanding subsidiary companies, all driven by a shared commitment to deliver exceptional Sichuan Hotpot Cuisine. From authentic Sichuan Hot Pot to tantalizing Chinese delicacies and Halal hot pot options, we cater to a wide range of tastes and preferences. Our brands include : SHU DA XIA Hot Pot (authentic Sichuan hotpot) at Bandar Sunway, Hartamas Shopping Centre, Jalan Tun Razak and Miri Times Square SUPAMALA First Halal-Certified Sichuan Hotpot in Malaysia at Sunway Pyramid, Bangsar Shopping Centre (BSC) and Chow Kit, KL. WU HOU FU Chengdu Hotpot with Three Kingdoms Culture at Rasah Prima, Seremban ZUI MA TOU Sichuan Hotpot at Sunway Carnival Penang & Pavilion Bukit Jalil. CHOP JOY Sichuan Street Food at KLIA Terminal 2 and Sunway Velocity For business opportunities : Licensing (Local) - Looking to open your first F&B outlet in Malaysia? Reach out to us! Being a licensee of our brand grants you the opportunity to leverage our established brand, products, and resources to operate your own business under our umbrella. Corporate Events? Gifts for your customers? Rewarding your employees? Come to us!