alex salop

alex salop

principal

About

Senior SaaS technology professional with a successful track record in sales, product marketing, and sales enablement.

Country

united states

City

thompson

Industry

computer software

Skill

enterprise software, sales process, saas, product marketing, sales enablement, cloud computing, salesforce.com, solution selling, start ups, sales operations, professional services, competitive analysis, lead generation, go to market strategy, strategic partnerships, software as a service, business intelligence, business alliances, crm, selling, customer relationship management, new business development, business development, sales presentations, b2b, leadership, brainshark, sales, account management, strategy, cpq, visual basic for applications, informal learning, mobile devices, programming, force management, command of the message

Experience

softsource

recruiting sales entrepreneur

softsource

1997-3 - 2002-4 · 5 yrs 2 mos

SoftSource placed sales and pre-sales professionals with emerging technology companies.

independent

product marketing consultant

independent

2016-9 - 2017-5 · 9 mos

* I provide product marketing services to emerging software companies, including: * Packaging * Positioning * Messaging * Pricing * Persona development * Competitive analysis * Content development * Sales enablement services

programart

senior sales representative

programart

1989-1 - 1994-10 · 5 yrs 10 mos

* Sold and ran Product Management for STROBE, a mainframe application performance management system, to manager and CIO-level contacts within Fortune 1000 corporations. * Generated $75,000 * 200,000 sales to Target Stores, Miller Brewing Company, Union Pacific Railroad, USAir, M&I Bank, BC/BS, and Dayton Hudson Department Stores, and many other large clients. * Exceeded quota in every year except 1992. Highlights include 120% of quota in 1990, 127% in 1993. * Successfully repositioned STROBE to increase perceived value and to facilitate executive communications

brainshark

director, enterprise product marketing and product marketing principal

brainshark

2011-7 - 2016-8 · 5 yrs 2 mos

Helped Brainshark move from its roots as a video content creation platform to become a leader in the sales enablement space, managing or providing key input and into product strategy, branding, positioning, packaging, messaging, pricing, target market analysis, persona research, competitive analysis, and product launches. - Enable the sales force through rep training courses and curriculums (live and on-demand), and the creation of assets such as pricing configurators, ROI calculators, proposal templates, PowerPoint presentations, brochures, data sheets, Web content, and more. - Work with sales to help reps drive deals forward in an advisory capacity and through direct buyer interactions - Manage public exposure via live and on-demand content, public demos and presentations, webinars, analyst calls, interviews, blog entries, social media posts, and trade show attendance.

brainshark

strategic account manager, insurance

brainshark

2006-10 - 2011-7 · 4 yrs 10 mos

Top sales producer, working with large international financial services and life sciences companies, including Manulife/John Hancock, Sun Life, AXA, Sanofi, and McKesson. - President’s Club member throughout tenure, consistently exceeding 100% of quota; top new revenue producer company-wide in 2009. - Managed relationships with CMOs, CROs, and other key executives, helping to ensure customer success and drive additional revenues. - Large contracts include $470,000 (Large financial services company), $158,000 (Large P&C insurer), $165,000 (Large supplemental insurance provider), $260,000 (large asset manager).

information builders

senior account executive

information builders

2005-5 - 2006-9 · 1 yr 5 mos

* Achieved 293% of annual quota in 2006, #1 in a sales organization of 150 people. * Sold business intelligence/reporting and integration/SOA solutions and services to geographical and named accounts in New England. * Closed $2.6 million deal with large Hartford-based P&C provider.

netli

regional sales manager

netli

2004-7 - 2005-5 · 11 mos

Responsible for sales within the Mid-Atlantic, New England and eastern Canada. Netli is the first service provider to deliver a business-quality Internet. Netli addresses the limitations of the Internet and enables customers to transparently extend the reach of their Web-enabled enterprises without distributing complex applications or paying for costly additional infrastructure. The Netli One platform is a global Application Delivery Network (ADN) that supports the consolidation of data centers while ensuring global LAN-like response times, improved visibility and control of applications delivered over the Internet.

informatica

regional sales manager and global alliances manager

informatica

2002-5 - 2004-6 · 2 yrs 2 mos

Sold data integration and business intelligence software solutions in New England, and managed strategic partnerships with key system integrators. - Exceeded 125% of $1.4 million annual quota while completing software license agreements with US Bancorp ($720,000), Sun Life ($240,000), Ontario Power Generation ($325,000), and several other large organizations. - Developed strategic corporate relationship with EDS that resulted in a multi-million dollar annual revenue stream for Informatica. - Managed strategic partnership with BearingPoint, running co-marketing programs, positioning co-branded solutions for industry verticals, and developing content for marketing collateral. Relationship drove 150% of revenue target during my tenure.

pilot software

senior account executive

pilot software

1994-11 - 1997-3 · 2 yrs 5 mos

* Sold strategic enterprise business intelligence (BI) and data mining applications to top line-of-business executives and through system integration partners. * Completed significant sales with GE Capital ($450,000), Hearst Corp ($175,000)., Eastman Kodak ($425,000) and Verizon ($475,000). * Achieved top rookie status in first full year (1995) with 133% of quota, and reached 120% in 1996.

complete product marketing

principal

complete product marketing

2020-1 - Present · 6 yrs 9 mos
rocket software

senior product marketing manager

rocket software

2017-5 - 2018-8 · 1 yr 4 mos

Thousands of companies around the world depend on Rocket to solve their most challenging business problems by helping them run their critical infrastructure, business processes, and data, as well as extending the value of these assets to take advantage of cloud and mobile computing, advanced analytics, and other future innovations.

allego

director, product marketing

allego

2018-9 - Present · 8 yrs 1 mo

Allego’s sales learning and coaching platform elevates sales team performance by combining training, practice, coaching, and knowledge sharing into one app, streamlined for the rapid pace of sales. With Allego, sales teams onboard faster, confidently deliver the right messaging, rapidly adopt best practices, coach and practice more frequently, and collaborate better with peers and the home office.

Education

boston university

boston university

economics

1979-1 - 1983-1 · 4 yrs 1 mo

alex salop's Contact Information

Email

******@***.com

Phone

(**) *** ****

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