
alex salop
principal
About
Senior SaaS technology professional with a successful track record in sales, product marketing, and sales enablement.
united states
thompson
computer software
enterprise software, sales process, saas, product marketing, sales enablement, cloud computing, salesforce.com, solution selling, start ups, sales operations, professional services, competitive analysis, lead generation, go to market strategy, strategic partnerships, software as a service, business intelligence, business alliances, crm, selling, customer relationship management, new business development, business development, sales presentations, b2b, leadership, brainshark, sales, account management, strategy, cpq, visual basic for applications, informal learning, mobile devices, programming, force management, command of the message
Experience

recruiting sales entrepreneur
softsource
SoftSource placed sales and pre-sales professionals with emerging technology companies.

product marketing consultant
independent
* I provide product marketing services to emerging software companies, including: * Packaging * Positioning * Messaging * Pricing * Persona development * Competitive analysis * Content development * Sales enablement services

senior sales representative
programart
* Sold and ran Product Management for STROBE, a mainframe application performance management system, to manager and CIO-level contacts within Fortune 1000 corporations. * Generated $75,000 * 200,000 sales to Target Stores, Miller Brewing Company, Union Pacific Railroad, USAir, M&I Bank, BC/BS, and Dayton Hudson Department Stores, and many other large clients. * Exceeded quota in every year except 1992. Highlights include 120% of quota in 1990, 127% in 1993. * Successfully repositioned STROBE to increase perceived value and to facilitate executive communications

director, enterprise product marketing and product marketing principal
brainshark
Helped Brainshark move from its roots as a video content creation platform to become a leader in the sales enablement space, managing or providing key input and into product strategy, branding, positioning, packaging, messaging, pricing, target market analysis, persona research, competitive analysis, and product launches. - Enable the sales force through rep training courses and curriculums (live and on-demand), and the creation of assets such as pricing configurators, ROI calculators, proposal templates, PowerPoint presentations, brochures, data sheets, Web content, and more. - Work with sales to help reps drive deals forward in an advisory capacity and through direct buyer interactions - Manage public exposure via live and on-demand content, public demos and presentations, webinars, analyst calls, interviews, blog entries, social media posts, and trade show attendance.

strategic account manager, insurance
brainshark
Top sales producer, working with large international financial services and life sciences companies, including Manulife/John Hancock, Sun Life, AXA, Sanofi, and McKesson. - President’s Club member throughout tenure, consistently exceeding 100% of quota; top new revenue producer company-wide in 2009. - Managed relationships with CMOs, CROs, and other key executives, helping to ensure customer success and drive additional revenues. - Large contracts include $470,000 (Large financial services company), $158,000 (Large P&C insurer), $165,000 (Large supplemental insurance provider), $260,000 (large asset manager).

senior account executive
information builders
* Achieved 293% of annual quota in 2006, #1 in a sales organization of 150 people. * Sold business intelligence/reporting and integration/SOA solutions and services to geographical and named accounts in New England. * Closed $2.6 million deal with large Hartford-based P&C provider.

regional sales manager
netli
Responsible for sales within the Mid-Atlantic, New England and eastern Canada. Netli is the first service provider to deliver a business-quality Internet. Netli addresses the limitations of the Internet and enables customers to transparently extend the reach of their Web-enabled enterprises without distributing complex applications or paying for costly additional infrastructure. The Netli One platform is a global Application Delivery Network (ADN) that supports the consolidation of data centers while ensuring global LAN-like response times, improved visibility and control of applications delivered over the Internet.

regional sales manager and global alliances manager
informatica
Sold data integration and business intelligence software solutions in New England, and managed strategic partnerships with key system integrators. - Exceeded 125% of $1.4 million annual quota while completing software license agreements with US Bancorp ($720,000), Sun Life ($240,000), Ontario Power Generation ($325,000), and several other large organizations. - Developed strategic corporate relationship with EDS that resulted in a multi-million dollar annual revenue stream for Informatica. - Managed strategic partnership with BearingPoint, running co-marketing programs, positioning co-branded solutions for industry verticals, and developing content for marketing collateral. Relationship drove 150% of revenue target during my tenure.

senior account executive
pilot software
* Sold strategic enterprise business intelligence (BI) and data mining applications to top line-of-business executives and through system integration partners. * Completed significant sales with GE Capital ($450,000), Hearst Corp ($175,000)., Eastman Kodak ($425,000) and Verizon ($475,000). * Achieved top rookie status in first full year (1995) with 133% of quota, and reached 120% in 1996.

principal
complete product marketing

senior product marketing manager
rocket software
Thousands of companies around the world depend on Rocket to solve their most challenging business problems by helping them run their critical infrastructure, business processes, and data, as well as extending the value of these assets to take advantage of cloud and mobile computing, advanced analytics, and other future innovations.

director, product marketing
allego
Allego’s sales learning and coaching platform elevates sales team performance by combining training, practice, coaching, and knowledge sharing into one app, streamlined for the rapid pace of sales. With Allego, sales teams onboard faster, confidently deliver the right messaging, rapidly adopt best practices, coach and practice more frequently, and collaborate better with peers and the home office.
Education
boston university
economics
alex salop's Contact Information
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