Alex Prezenszki

Leading the marketing team and owning the end-to-end marketing agenda across local and international markets – setting strategy and brand messaging, planning and delivering multi-channel campaigns, managing KPIs with a data-driven approach, partnering cross-functionally and with agencies, and leading media partnerships to ensure consistent brand presence across all touchpoints.

Managing a 20-person team across Media, PPC, and Social – shaping strategy, operations, and cross-channel execution. Led the integration of media and social, introduced process improvements and automation, and built stronger bridges between creative, strategy, and performance. Clients: ALDI, Philip Morris, Libri-Bookline, GRÁNIT Bank, Kenvue (Neutrogena, o.b., Listerine), Deichmann, AutoWallis (Opel, Renault, Dacia, Jaguar, Land Rover, SsangYong, Isuzu, BYD), CPI Property Group, Zewa, Maresi, FloeWater, Ballantine's, Lidl, Xerox, Miele

Led the social media team at Mediator – 15 experts across strategy, content, community management, and paid ads. Helped reshape the division to work smarter and more closely with clients. Worked to raise the bar on strategy, execution, and team spirit, encouraging bold ideas and continuous growth.

Built and led a high-performing paid social team, driving strategy and smart budget use. Mentored talents, shaped workflows, and contributed to award-winning projects and key pitches. Balanced performance with people-first leadership and a strong focus on impact. Clients: Samsung, Novartis, Stellantis (Fiat, Alfa Romeo, Jeep, Abarth), Egis, Raiffeisen Bank, Electrolux, Avon, Lindt & Sprüngli, Kraft Heinz, OBI, Essity, Kärcher, Lenovo, Midea, Heineken, GSK, Alcon

Worked across a mix of brands, building and running social strategies tailored to each one. Kept a close eye on what’s working (and what’s not), always looking to improve. Regularly teamed up with clients to present ideas, plan campaigns, and support new business pitches.

Worked as an editor at sneakerbox.hu, Hungary’s leading sneaker and streetwear blog. Supported the content team by developing editorial themes, writing articles, editing submissions, and managing social media channels. Also represented the brand at events, helping build its presence both online and offline.

Managed social media A to Z – content, ads, community, and coordination – for a mix of clients. Took part in successful pitches and award-winning projects. After 1.5 years, stepped up to a senior role with team leadership responsibilities. Clients: Zewa, Praktiker, Randstad, Citroën, SsangYong, Isuzu, Jaguar, Land Rover, Fundamenta, Grundfos, SEG Automotive, ÁRKÁD, STOP SHOP, myhive

Managed social media accounts and online stores for clients in a variety of industries. Planned and executed digital campaigns across Facebook, Instagram, LinkedIn, and Google Ads. Provided SEO support, strategic consulting, and led client workshops to help them level up their digital marketing.