Alex L

- Acquire new B2B resellers to expand market reach and increase sales of Razer Gold pins and gaming products, fostering strategic partnerships to drive business growth. - Manage B2B channel relationships, expand distribution networks, and negotiate agreements with clients to maximize business opportunities across all Razer Gold and gaming product lines. - Plan and review business performance with B2B master resellers on a quarterly basis to identify opportunities and develop product requirement specifications that effectively target market demand. - Collaborate closely with global and local marketing teams to leverage key campaigns and develop marketing plans that support both new and existing B2B resellers in driving greater revenue.

- Focused in sub-sales and rental with a few well-known property in Mont Kiara area. - Promote properties on multiple marketing channels, ads and listing to generate leads. - Maintain good relationship with owners to get the most updated listing and to ensure flexible viewing arrangement with potential clients. - Counsel clients on current market conditions, prices and mortgages. - Facilitate negotiation between buyers and sellers until done deals.

- Actively working on Mont Kiara Development, specialized in Pavilion Hilltop and Mont Kiara 11. - Consistently follow up and maintained good relationship with owners to get the most updated listing and collect unit keys and photos to ensure flexible viewing arrangement with potential clients. - A specialist advisor that cultivate agent and owner with latest market analysis and knowledge on Mont Kiara property market, pricing, personalized layout and surrounding updates. - Market advertisement with good and quality listing on multiple marketing channels to generate leads. - Work closely with company property agents on the negotiation of best interests for the owner and also meeting potential clients requirements until successfully closing the deals.

- Led the initiative physical office setup in Malaysia (including sourced strategic location, manpower recruitment, office infrastructure setup, etc). - Maintained strong partnership with various local and overseas distributors which also leveraged on personal network with over 1,000 cyber cafés nationwide to promote company products. - Collaborated with partners in sponsorship for venues, gaming hardware and advertising to promote company product. - Focussed on driving social media traffic and transformed them into more than 100,000 likes on Facebook. - Implemented strategic on-ground marketing plans and executed them effectively which including cyber cafe roving, roadshow and tournament in order to attract potential customers and retain existing ones. - Works within the department budget to develop cost-effective marketing plans for advertising on social media (Facebook), KOLs, forums, banners, gaming platform and other related channels. - Communicated with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition. - Managed a marketing team of 6 and ensure assigned responsibilities are carried out according to set procedures, objectives and deadline.

- Managed 2 subsidiary businesses (Waste Management & Car Wash Operation) with a total company size of 1.6million ringgit while overseeing the overall financial management planning, system and control. - Implemented Standard Operating Procedures to improve operational systems, processes and policies in support of organizations from a disorganize and inefficient setup. - Increased average monthly revenue to 200% for waste management and 130% for car wash operation. - Handled payroll management, including tabulation of accrued employee benefits & salary. - Managed more than 50 foreign manpower and coached site supervisor on weekly basis.

- Channelled Garena games (HON, LOL, BST, FO3, etc) to gamer/players through cyber cafe. - Developed new GCA account with more than 200 cyber café nationwide and generated more than RM300,000 sales revenue/per annum for the company. - Managed excellent client relationships with more than 500 cyber cafés accounts nationwide. - Assist game operation teams in planning and execution for all cyber cafe related events including road shows, cyber cafe roving and tournaments. - Frequently visit the cyber cafe to enquire potential sales while research the latest trends and events happening in the market nationwide and provide insights on the impact to Garena Games and suggest the area of improvement to the management.

Honours Degree accredited by Manchester Metropolitan University, United Kingdom