Alex Lee

Asia-Pacific Services Practice Leader @ Egon Zehnder

About

Alex Lee, based in Hong Kong, is the Asia-Pacific Leader for Egon Zehnder's Services Practice. He is also an active member of Egon Zehnder’s Consumer and Retail Practice in Greater China. He is focused on advising and helping senior leaders in consumer- and experience- focused industries, where brand is of utmost importance, with a sweet spot in using space to create unique experiences (across retail, hospitality, real estate and the metaverse). His ethos is to think of talent opportunities long-term, hence his passion in leadership advisory and talent development. Prior to joining Egon Zehnder, Alex held the post of Chief Marketing Officer at ATV Digital Media Ltd in Hong Kong. Before that he served as the CEO of Leo Burnett Ltd. Earlier in his career, Alex held various director roles at Ogilvy & Mather in Hong Kong, Shanghai and Kuala Lumpur.

Country

City

Hong Kong SAR

Industry

Management Consulting

Skill

Talent Management, Global Talent Acquisition, Family Business, Family Offices, Digital Transformation, Business Transformation, Business Advisory Services, HR Consulting, Digital Marketing, Database Marketing, CRM, Sales, Branding & Identity, Office Management, Integrated Marketing, Digital Strategy, Direct Marketing, Mobile Marketing, Marketing Strategy, Relationship Marketing

Experience

Asia-Pacific Services Practice Leader

Egon Zehnder

2023-1 - Present · 3 yrs 9 mos

Hong Kong SAR

Passionate in Travel and Hospitality, Retail and forward thinking customer-focused, experience-driven industries.

Principal, Consumer and Retail Practice

Egon Zehnder

2021-11 - Present · 4 yrs 11 mos

Hong Kong SAR

Passionate about senior talent in Retail, Luxury, Fashion, Media, Entertainment and Hospitality.

Consultant

Egon Zehnder

2019-4 - 2021-10 · 2 yrs 7 mos

Hong Kong SAR

Chief Marketing Officer

Asia Television Digital Media Limited

2018-4 - 2019-3 · 1 yr

Making a premier content, entertainment and media platform popular and addictive to Asians across the world.

Independent Consultant | Partner (tech start-up)

Travel, Luxury, Tech

2017-6 - 2018-3 · 10 mos

CEO

Leo Burnett

2015-7 - 2017-6 · 2 yrs

Hong Kong

Leading a team of 200+ to partner both multinational and local clients for future-facing, digital-focused, creatively-effective work that will transform human behaviour and build world-class brands.

Regional Digital Director, Asia-Pacific

Ogilvy

2012-10 - 2015-6 · 2 yrs 9 mos

Hong Kong

The leader and evangelist of digital business across Asia-Pacific for Ogilvy & Mather - one of the strongest digital agency networks in Asia-Pacific.

Regional Business Director

Ogilvy

2010-4 - 2013-3 · 3 yrs

Shanghai City, China

Led and managed InterContinental Hotels Group (IHG) multi-market, multi-discipline business in Asia-Pacific and Greater China, and as the 360° brand steward and business lead on United Parcel Services (UPS) and SAP for Greater China.

Director, Demand Programs, IBM Growth Markets

Ogilvy

2009-1 - 2010-5 · 1 yr 5 mos

Responsible for IBM's digital and demand generation business, programs and talent across Asia Pacific, Growth and Emerging Markets in Europe, Africa and South America.

Managing Director

Ogilvy

2001-8 - 2008-12 · 7 yrs 5 mos

Spent 7 years as senior manager and last two as MD in OgilvyOne Malaysia growing and managing the digital, data and CRM business. Key clients were Diageo, Guinness, DHL, Maxis, IBM and Nestle.

Branch Manager / Senior Consultant

PriMetrica Asia (formerly MMS Consultancy Asia Pte. Ltd.)

1998-1 - 2001-7 · 3 yrs 7 mos

PriMetrica Asia a premier Asian direct marketing and database solution provider. Headquartered in Singapore, and with 6 offices across Asia, it provides a full range of direct marketing, database management and solutions, data analytics, and lead generation services to its clients in the region. I was responsible for the Malaysian office development and operations. Posted to the Philippine office for 12 months in 2000.