Alexandra Lyons

Airedale by Modine Products, HVAC IAQ - Implemented and owned CRM (HubSpot Marketing Hub) lead generation database system for sales. - Managed social media and all digital assets. - Worked and coordinated with cross functional marketing teams and IT. - Owned website and content management, changes, improvements. - Developed lead handoff process, tracking, and best practices. - Customized automated email and drip campaigns based on user engagement, interests, and lifecycle stages. - Customized webinars and training to support sales, rep network, and internal employees. - Calendar customization for content distribution. Highlights - Digital lead capture, $60,000 in product sales. - Moved existing products to a new domain. - Maintained 3 website domains through acquisitions. - KPI tracking and metrics based on site analytics for lead influence.

Blogs Social media Analytics & ROI reporting Ads & Digital Budget SEO App development Product marketing Tradeshow and events Email campaigns Text SMS campaigns Automated workflows Campaign design and planning B2B residential B2C commercial Digital Training/webinar CRM Management Internal project management Technologies: Marketo Salesforce Hubspot SalesMsg Microsoft teams Slack Trello Dropbox Sitecore Amazon Vendor Central Asana

SEO, implementing best practices across the board: blogs, website, FAQs, sales etc. Content creator Copy writing Brand knowledge and product knowledge Email implementation HTML/CSS Working/collaborating with design team Working/collaborating with stakeholders Working/collaborating with customer service Working/collaborating with development

-Respond to all incoming messages, comments, replies via Instagram, Facebook, and Twitter -Develop content for automated emails, provide analysis -Proof and publish all reviews posted to site for product and overall experience - Primarily focusing on Outbound campaigns - Tracking and strategy for conversion. - Answers incoming customer calls regarding billing, sizing, service questions and general client concerns. - Responsible for maintaining a high level of professionalism with clients and working to establish a positive rapport with every client. - Update customer/client information in CRM during and after each call or online chat. - Work with management team to stay updated on product knowledge and be informed of policy changes. - Impact the company's bottom line through effective problem solving and delivering excellent customer service on sales calls/online chats. - Communicate effectively with managers and other stakeholders. - Content development/writing of text message replies.

-Respond to all incoming messages, comments, replies via Instagram, Facebook, and Twitter -Develop content for automated emails, provide analysis -Proof and publish all reviews posted to site for product and overall experience - Primarily focusing on Outbound campaigns - Tracking and strategy for conversion. - Answers incoming customer calls regarding billing, sizing, service questions and general client concerns. - Responsible for maintaining a high level of professionalism with clients and working to establish a positive rapport with every client. - Update customer/client information in CRM during and after each call or online chat. - Work with management team to stay updated on product knowledge and be informed of policy changes. - Impact the company's bottom line through effective problem solving and delivering excellent customer service on sales calls/online chats. - Communicate effectively with managers and other stakeholders. - Content development/writing of text message replies.

As the Marketing Director, I supported agents/brokers in developing new leads to add to their book of business. I was responsible for sales assisting and creating warm leads. I managed and marketed the firm through social media platforms and the website. I assist in HR management by managing and marketing job postings, performing screenings, and initial interviews. Proficient in Adobe Illustrator, InDesign, Photoshop, CSS, HTML, SEO and Wordpress. I used my creative approach in a business setting as an abstract problem solver.

I was responsible for creative advertising. Maintaining, and marketing all social media platforms that The Chamber utilized such as, Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Save Local Now. I was responsible for checking-in with existing members and ensuring their social media needs are taken care of by promoting their business via The Chamber media platforms. I was actively seeking and obtaining potential members primarily with a focus in retail and merchandise sales. I attended and coordinated monthly meetings, committee meetings, networking events, Chamber events, and member's events. I promoted, supported, and grew local business in by engaging members and potential members. I also took on all sponsorships supporting the Chamber, renewing different level sponsors for community events and the Chamber for the entire year.

As a key-holder I was responsible for opening and closing the store. I processed shipments and file invoices, cash and check deposits. I provided customers style advice and personal attention, at their request. I was responsible for day to day cleaning and maintenance in the store.

I would run day to day store maintenance. Helping customers look for specific items, customizing purchases, assisting in styling, and processing online-orders for shipment in the evening. Changing displays and floor sets. Organizing and sorting merchandise by color, size, and assortment. Sales driven atmosphere for lines of credit and customer service.

Lead Associate, helping other associates with brand knowledge, style, vocabulary, and diction of product. Personalized customer service and sales. Rotating sales on store by store basis assisting in training and display maintenance.