Alex Jordan

Definir y ejecutar la estrategia comercial alineada con los objetivos de crecimiento y sostenibilidad de la empresa Liderar la generación de ingresos a través de ventas, alianzas estratégicas y gestión de cuentas clave Identificar y desarrollar nuevos mercados, oportunidades de negocio y partnerships estratégicos Responsable de modelos de pricing, propuestas comerciales y negociaciones contractuales Construir, liderar y escalar equipos comerciales de alto rendimiento Trabajar de forma transversal con las áreas de producto, operaciones, marketing y finanzas para asegurar alineación entre estrategia, ejecución y rentabilidad Liderar estrategias de go-to-market para nuevos productos y soluciones Monitorizar el rendimiento comercial, pipeline, forecast y principales KPIs Representar la función comercial en la toma de decisiones ejecutivas y en la planificación estratégica Impulsar un crecimiento sostenible mediante decisiones basadas en datos y foco en el cliente

- Conduct benchmarking and lead market studies for strategic consultancy in the sports industry (Real Madrid and other clients). - Create business cases to support growth and innovation strategies. - Use Power BI for advanced financial dashboards and reporting. - Integrate and clean Salesforce data for use in sponsorship reporting. - Build visual dashboards and reports to support decision-making for sponsorship performance. - Guide teams and manage project timelines across different clients and markets.

- Manage full project lifecycles to improve Real Madrid’s retail operations. - Implement e-commerce strategies to enhance online sales performance. - Develop logistics and merchandising improvements for efficiency. - Identify revenue opportunities and solutions in VIP areas. - Use Power BI to analyze and report retail performance data. - Collaborate with cross-functional teams to ensure aligned and on-time delivery.

- Lead system implementation for finance, CRM, sales, and marketing - Implement CRM system (Hubspot) to improve customer relationship management - Create digital ads for Google, Facebook, and Instagram - Build and analyze financial and marketing reports - Establish project management processes using Trello, Jira, and Monday.com

- Develop detailed project plans for multinational corporate innovation projects (Nestlé, Henkel, Generali, Evian Voltaire, Zurich, etc.). - Lead multiple project scopes, budgets, and timelines. - Facilitate agile workflows across cross-functional teams. - Communicate project performance and updates to stakeholders. - Identify opportunities for innovation and revenue growth.

- Develop and launch product communication strategies. - Support financial planning and analysis (FP&A) and assist CFO. - Create and manage email marketing campaigns. - Manage and expand CRM contacts and distributor network. - Explore new customer segments and develop business proposals.

- Lead operations of a franchise in the largest beauty studio chain in Latin America (100+ locations, 200k clients). - Design and optimize operational processes for growth and scalability. - Manage daily team operations and resource allocation. - Develop strategic partnerships and B2B collaborations. - Oversee digital marketing and customer acquisition strategies. - Manage sales targets, forecasting, and full P&L.

- Supervise the day-to-day operations of the administrative department and team. - Manage project timelines, quality standards, and cost control. - Coordinate project execution alongside the technical team. - Prepare documentation related to project progress and compliance. - Maintain direct relationships with clients and technical managers. - Oversee the development and implementation of the company website (www.gessobraga.com.br).

- Conduct price research to support public procurement strategy. - Perform financial and market analysis under supervisor guidance. - Support customer relationship management activities. - Prepare and present spreadsheets for internal use and reporting. - Deliver monthly reports on price research and pricing trends.

- Strategic direction - Games Theory - Technological Innovation Directorate - Quality Management - Industrial economics and banking - Direction of information systems - Leadership and Emotional Intelligence - Direction of operations - Political competence and decision making

- Advanced Bloomberg - Asset, wealth, Portfolio Management - Corporate Risk Management - Financial Analysis and Investment - M&A and Private Equity - Recent Developments in Corporate Finance - Startups, Value creation, and Financing - International Capital Market - VBA