Alexander L.

Managing Director @ Croissant & Baguette

About

Digital Strategist with 17+ years’ experience conceptualising and executing end-to-end digital transformation projects and digital marketing strategies with a focus on marketing automation and app design & development.

Country

Australia

City

Sydney

Industry

Computer Software

Skill

Digital Transformation, Marketing Automation, Web Development, Web Design, E-commerce, HubSpot, Graphic Design, Project Management, Product Management, Entrepreneurship, Marketing, Digital Marketing, Web Analytics, Mobile Applications, React.js, HTML 5, CSS3, PHP, JavaScript, SEO

Experience

Managing Director

Croissant & Baguette

2009 - Present · 17 yrs

Australia, France, Switzerland, North America

A boutique digital agency specialised in Digital transformation, Marketing automation and App design & development

Head Of Marketing

Maoneng

2018-6 - 2022-4 · 3 yrs 11 mos

Sydney, Australia

Marketing & Ecommerce Director

RapidWard

2020-3 - 2021-3 · 1 yr 1 mo

Sydney, New South Wales, Australia

Not for Profit - Critical medical supplies, aggregated across manufacturers, delivered fast to where supplies are needed most to tackle further spread of COVID-19.

Head Of Marketing

Transcendence Network

2018-6 - 2020-1 · 1 yr 8 mos

Sydney, Australia

Transcendence is a blockchain-based, sustainable infrastructure development and collaboration platform.

Chief Marketing Officer

Pod Trackers

2015-9 - 2018-7 · 2 yrs 11 mos

Sydney, Australia

Directs and oversees the marketing and online sales department, accountable for the execution of marketing campaigns, online operations, and B2C / B2B / multi-channels sales. Drives the conceptualisation, implementation, and fine-tuning of marketing campaigns, including partnerships, events, and digital advertising. Leads design and production processes of various key assets such as product packaging, accessories, and company’s tradeshow and event infrastructure.

Owner

Vape Easy

2013-1 - 2015-12 · 3 yrs

Sydney, Australia

Founded one of the first online e-cigarette store in Australia. Sold shares at a handsome profit after two years, whilst continuing to have an active involvement in the strategic direction of the business until 2016.

Owner

Mobile Experts

2010 - 2014 · 4 yrs

Paris, France - Sydney, Australia

Converted leads into business opportunities and ensured sales achievement through aggressive follow-through on sales prospects and proposals. Built sales pipeline by training sales team in sourcing potential and new clients through telesales and cold calls, referrals, and Internet research. Analysed competitors to better position company’s services, while leveraging the existing account base to generate additional service contracts.

Digital Project Manager

Shot Branding Pty Ltd

2008 - 2010 · 2 yrs

Sydney, Australia

Coordinated the development, design, and daily operational aspects for complex, simultaneous projects. Managed the execution of clients’ online marketing strategies, ensuring projects were progressing within agreed scope, budget, and timeframes. Remained as a casual consultant until 2012.

Ecommerce Manager

L'Atelier Gourmand

2007 - 2008 · 1 yr

Geneva Area, Switzerland

Coordinated online store development and custom components implementation. Managed order fulfilment and logistics operations for high profile clients (UBS, Credit Suisse, and Nestlé). Conducted end-to-end project management for all outsourced marketing activities including paid search, SEO, social media and design