Alexis Romero

• Lead the Analytics team • Architecture and ecosystem design • CRM and Analytics system design • Implement customized analytics solutions for clients • Manage of projects both Agile and Waterfall • Provide data and analytics support to the different teams

• Management of the analytics team & lead analytics for Eastern Canada • System design for the new data lake • Data analysis and data normalization • Development of modular attribution models • Integration & design of reporting solutions both internally and client-side • Development of KPIs and measurement plans • Media strategy and innovation in terms of new ways to target people • Implementation and development of the Data Management Platforms • Support to the machine learning and data science experts • Support to the various SEM, SEO, Media, Display and Programmatic teams • Budget management for the analytics team & clients revenues • Creation and monitoring of the various A/B test • Training various teams across the different offices • Scrum Master • Clients worked on: SAQ, Aeroplan, Banque du développement du Canada, Office du tourisme du Québec, Telus, 375eme de Montreal, CAA, Bombardier Commercial Aircrafts, CCM, McKesson Canada, Promutuel Assurances, Energir and Loto-Quebec

• Implement data analysis methods from design to continuous improvement • Design databases and their architecture to optimal levels • Create functional and UX analysis documents & recommendations • Big data analysis as well as smaller data sets • Lead the SEO efforts to a whole new level as one of the experts • Provide strategic plans (short term tactics as well as long term vision) • Manage clients & relationships as well as budgets • Continuous improvement & optimization of systems based on client needs • Create user flows and improve UX designs • Design functional test cases and user acceptance tests • Scrum master • Business Analysis / Functional Analysis / Data Analysis / Business Intelligence

• Develop and maintain various brands operated by mate1.com • Create specs and user flows for most projects • Ensure effectiveness of project development across every channel • Implementation of mobile analytics solutions • Implementation of Google Analytics across platforms & mobile applications • Implementation & management of the SEO tools and guidelines • Gather requirements and translate them for the different business teams • Actively seek new opportunities and ways to improve site performance • Develop marketing concepts and campaigns • Develop feasibility studies for future projects • Estimate project effort with the right tools • Identify, limit, define and manage the scope of projects • Perform functional test and create acceptance tests • Research market opportunities and niches • Instrumental member in the creation of the corporate website

• Manage the development and marketing side of mobile application • Implement and control the daily website production and updates • Coordinate with the team the deployment schedules and timings for the different promotional campaigns • Involve in an integral part in the implementation and testing of a new ERP system as well as the development of patches for various needs • Understand the full product cycle from development to end-user • Preparation of reports and analysis for the marketing team • Partake in the elaboration of marketing strategies and promotional campaigns • Support the marketing team in various ways including the use of promotional back-end material • Complete and order financial reports for the marketing team • Create relationships with 3rd parties to better promote and sustain

• Organize large corporate events • Decide on various catering needs • Complete budgets and financial reports • Negotiate contracts and deals with suppliers and hotels • Acquire information and data on potential prospects and companies • Plan in-house events for partners and clients • Involved in CRM implementation projects

Communicate with current graphic firms to ensure the good final product • Create new contacts for the department to complete special projects • Propose new ideas to solve the problems in the new archival system • Optimize the publication sections of the website & rewrite the content • Research various topics at different locations such as the Archives • Finding and negotiating the acquisition different copyrights for newspaper articles and radio clippings • Assist the media and public relations department with their events around missions STS-127 and Expedition 20/21 • Organize and complete nine projects within tight time constraints

• Prepare the methodology for data gathering by means of surveys and personal interviews • Analyze the data collected • Propose viable actions such as altering the membership programs • Review the previous data collected by the museum • Observe and analyze the behaviour of the visitors to better understand the different markets available • Determine the different variables in the attendance of the visitors to find new mediums of communication • Training employees in data gathering methods as well as customer service • Design and complete eight projects in a short amount of time