Alexis Martel

Trouvez vos prospects B2B en 3 clics. Supprimez toutes les tâches répétitives de votre prospection grâce à un outil tout-en-un : cibler précisément vos prospects par fonction et + de 2000 filtres, rechercher leurs emails vérifiés et le lien de leurs profils Linkedin. Simple. Fiable. Abordable.

• Strategic performance analysis

● International and regional long-term plan project manager: 8 French wine regions, 3 countries (USA, Canada, Portugal) External and internal diagnostics: • Very frequently travelled to regions to meet with area managers • Structured commercial information for a CRM implementation • Identified and analyzed KPIs to better operational performance • Studied competitors according to turnover, gross profit margin and offer • Determined market shares and client penetration Completed : - Optimized commercial organization in connnection with post-merger strategy - Implemented a calculation method of potential incomes regarding business department, segment and sub-regional area - Determined market shares and client penetration 5-year development plans: • Identified target companies for external growth • Valuation of target companies • Established statements and identified investments in conjunction with CFO and each area manager • Presented to the executive committee and major shareholder ● Website project manager • Analysed business needs by techno watch and competitive intelligence • Drafted the technical specifications and assessed every project selected for the call for tender • Implemented search engine optimization strategy (SEO) : title tag, key words, meta description, meta tag • Coordinated and followed-up of contacts with the agency • Defined the future digital strategy of the company: positioning, costs, ROI, resources Completed: www.oenofrance.com (available from December).

• Animated the sales point: showcased products • Managed supplies and stock Completed: generated a 60 000 EUR turnover, + 30% over previous year

• Conseil auprès des clients et apprentissage des techniques merchandising • Elaboration de fiches produit pour former les vendeurs • Réimplantation d’un rayon de 26 mètres (30 000 € de chiffre d’affaire mensuel)

Consulting and Strategy, Innovation and Strategy, Brand Management, Strategy and value, E-Business, Market study

Management in international Business, Investment projects evaluation, Human Capital Strategy, Mergers and Acquisitions, Global Management Practice (CEMS Program)