Alexis West

Marketing Team @ WCAworld

About

I turn ideas into clear, engaging visuals and messages for the global freight forwarding community at WCAWorld. From designing and placing print/digital ads in industry publications to running email campaigns, branding initiatives, and PR efforts, I love crafting content that builds connections in a fast-moving industry. I also support our major conferences by creating banners, booth graphics, presentation materials, and handling on-site production elements like sound checks and slide coordination—making sure everything looks sharp and runs smoothly. With a background in creative writing, I bring strong storytelling to everything from LinkedIn posts to member communications. Grateful to be part of a network that empowers independent logistics providers worldwide. Open to connecting with fellow marketers, forwarders, or anyone passionate about the industry—drop a message if you're attending our upcoming conferences or have ideas to share!

Country

United States

City

Pompano Beach

Industry

Transportation/Trucking/Railroad

Skill

Social Media, Adobe Photoshop, Social Media Marketing, Copywriting, Email Strategy, Lead Generation, Team Leadership, Cross-departmental Coordination, Administrative Organization, Hiring, Onboarding, Scheduling, Inventory Management, Supply Ordering, Point of Sale (POS) Systems, Conflict Resolution, deescalation, Time Management, Coaching, Sales

Experience

Marketing Team

WCAworld

2024-2 - Present · 2 yrs 8 mos

Florida, United States

Manager

Barnes & Noble, Inc.

2021-3 - 2024-2 · 3 yrs

Boca Raton, Florida, United States

Managed daily operations of a high-volume café within a flagship retail environment, balancing customer experience, team leadership, and business performance. Led hiring, onboarding, training, and scheduling for a diverse team while fostering a welcoming, service-driven culture. Oversaw inventory management, ordering, cash handling, and food safety compliance, ensuring smooth operations and consistent quality. Collaborated closely with store leadership to align café performance with overall store goals, support major promotions, and drive traffic during peak seasons and events. Acted as the primary point of contact for customer experience issues, resolving concerns with empathy and efficiency. Recognized for strong communication, problem-solving under pressure, and the ability to keep both people and operations running smoothly during fast-paced shifts.