Alexis (Lex) Josephs

“Plexus” refers to a coordinated network of interconnected systems reflecting how organizations create advantage by aligning leadership, technology, and commercial strategy into a unified, high-performance engine. Plexus Advisory is a female-led strategic consulting firm that deploys proven operators into complex businesses to accelerate and transform top-line and bottom-line performance. At the core of Plexus is a commitment to candor, clarity, and disciplined execution.

Consello is an Advisory and Investing Platform. Our Advisory business provides counsel to the most senior business leaders in the world on the wide range of corporate issues that impact their businesses every day. Our Investment business, Consello Capital, identifies high-potential mid-market companies and invests capital and expertise to transform their growth.

Sam's Club Member Access Platform (MAP) is the omnichannel data & retail media business for Sam's Club, a membership-based retail warehouse club. MAP aims to enhance the shopping experience for members while delivering impactful results for advertisers. MAP leverages first-party data on members' purchases, searches, and club visits to deliver targeted ads. MAP offers opportunities for advertisers, suppliers, marketers, and sellers to engage with members through in-club activations and experiences. By FY28, MAP is intended to transform Sam’s Club’s P&L, becoming a dominant portion of Sam’s Club’s Op Inc. Over the last 2 years, MAP has become a Top 10 Retail Media Platform while growing 50% YoY. • Owning & monitoring financial performance of the P&L • Leading the financial process (Annual Operating Plan, Long-Range Plan) for MAP • Leading teams, identifying growth opportunities within various revenue streams (ex: Data, Retail Media, Financial Services) and how these opportunities connect back to Sam’s Club’s membership & financial strategy • Collaborating with the Chief Merchandise Officer, Chief Operating Officer, Chief Product Officer, Chief Technology Officer, Chief Membership & Marketing Officer in addition to my Walmart enterprise counterparts • External spokesperson for the organization (Investor Relations, Earnings, Conferences, Podcasts, Summits, Conferences, etc.) and Internal spokesperson for the organization (Supplier Summit, Women’s Officer Caucus, Mentorship Circles, etc.)

As a foundational leader and initial Chief Revenue Officer for Walmart Connect (WMC), I was accountable for leading 65% of the organization and accelerating the growth of WMC to a ~$2B business within three years. From 2018 to 2021, my organization & top-line revenue grew by +900%. Some of my responsibilities included: • Owning & monitoring financial performance of the P&L • Driving revenue as the initial CRO of a 750+ associate sales & operations organization from start-up to mid-maturity phases • Collaborating with the Chief Merchandise Officer, Chief Data & Legal Compliance Officer, Chief Product Officer, Chief Technology Officer, Chief People Officer to build a world-class technology & data stack • Serving as an internal leader on Walmart Committees & Councils (WMC Board, Walmart Working Moms, W+ Founding Leader, Walmart Entertainment Council, Online Pick Up & Delivery Rapid Daily Task Force COVID-19), Walmart Marketplace Executive Sponsor

As the linear, digital, mobile, and social markets continue to converge; my position is responsible for growth and transformation at NBCU. My goals at NBCU include (a) drive revenue for NBCU IP and non-NBCU IP across each of Comcast's digital investments (Apple News, YouTube, Buzzfeed, Snap, Vox) (b) transform a culture (c) evolve an agency holding group structure to an industry structure and (d) transform the sales culture.

Pinterest helps people find inspiration for everything from tonight's dinner to next summer vacation or a dream house down the road. Great brands help make those inspirations a reality, and as a seasoned leader, I help these brands connect with millions of pinners. Through strong brand relationships across P&G, Unilever, Johnson & Johnson, and Mondelez, I collaborate with these partners across data, revenue and product innovation opportunities.

1. Oversee East Coast Sales, Sales Strategy & Partnerships, Marketing and Account Management 2. Responsible for 40% of the National Goal 3. Lead a team of 7 salespeople, 5 Account Managers, 4 Marketing Professionals 4. Drive incremental revenue by partnering with strategic players in market (Ex: Twitter, Fuse, Univision)

1. Manage global sales team 2. Grow global revenue across 27 international markets from top domestic accounts 3. Build relationships with C-level clients and top-level decision makers on the agency side 4. Cultivate business development/sales partnerships with outside media partners

•Lead and execute general market and multi-cultural video upfront negotiations with key clients and agencies •Developed scalable sales model for global clients in the USA, UK, MENA and Canada •Collaborate with product & technology, marketing, research, programming and ad operations to execute strategy •Identify growth areas, such as mobile and connected TV technologies, to increase audience reach and revenue •Key global clients include P&G, Unilever, SONY, Johnson & Johnson, Microsoft, Maybelline/Garnier

•Managed seasoned sales team and achieved 107% of annual goal •Increased key CPG business by 357% in nine months through original programming and content syndication model •Closed $8MM domestic mobile and online video upfront with top tier agency •Formulated and executed general market and multi-cultural marketing and sales plan targeting advertisers who are increasing their budgets to reach the Hispanic and African American audience

-Sales manager consultant for casual gaming, online gaming and in-game advertising opportunities

•Established NY office and hired east coast sales team to drive revenue through online video upfront partnerships, and ad innovation solutions •Hired, trained and managed sales team of six Account Executives •Managed multi-million dollar budget and achieved 103% of goal •Closed $4MM Online Video Upfront deal with top-tier agency and brands •Received advertising industry accolade for best-in-class sales team and sales solutions

1. Learn about the history, development, and current applications of generative AI. 2. Learn the diverse applications of generative AI across fields such as art, biology, emotional support, and learning. 3. Understand and implement prompt engineering to improve productivity. 4. Learn strategies for automating organizational workflows with generative AI. 5. Understand the dynamics of reinforcement learning and the power of data search in generative AI. 6. Manage the ethics, compliance, and risks involved in utilizing generative AI. 7. Understand how generative AI can unlock new digital transformation opportunities for your organization. 8. Identify your organization’s technological and cultural needs to effectively leverage artificial intelligence.

Class President for 2 years of the Executive MBA J15 Class