Alexis Dubernard

𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 > Objective: - Developing the Roland-Garros brand throughout the year across key markets, identified in advance using macroeconomic, sports-related, and brand strength criteria - Generating direct or indirect value for our various business areas (Partnerships, Media, Communications, Merchandising, etc.) > Actions : - Development of global marketing and business platforms for our brand, partners, and fans (Sport, eSport, retail...) - Management of all project phases: from ideation and concept design to creating the marketing offer, securing the required budget through sales, coordinating with legal for contract signature, overseeing implementation, and managing reporting and organization. > Examples: - Roland-Garros Junior Series by Renault (the biggest junior tennis tournament in South America and Asia): 50M+ reach on SoMe / 1M+ digital engagement / 33M+ video views / 775 pieces of coverage / sponsors: Renault, Rolex, BNP Paribas, Accor, Egis, Wilson / broadcasters: ESPN (LATAM), Wowow (Japan) - Roland-Garros eSeries by Renault (the world's largest eTennis competition): 548K+ players from 217 territories in 2024/ 3M+ sponsors' media value / 11M+ reach on SoMe / 227 pieces of coverage / 3 sponsors: Renault, Mastercard and Tennis Clash 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 > Led strategic analysis and reflection (benchmarking, competitive intelligence in both sports and esports sectors), resulting in the creation of tailored offers for the French Tennis Federation (FFT) partners. > Contributed to the development and optimization of strategic management tools (roadmaps, KPIs, reporting…).

International Development > Participation au développement de la marque Roland-Garros sur ses marchés clefs à l'international (LATAM, Asia...) > Préparation et organisation des projets pilotés par le développement international (Junior Series, eSeries…) > Réalisation de bilans post-évènements et recommandations pour N+1 Strategic Development: > Participation aux réflexions stratégiques (benchmark, veille concurrentielle sport et esport…) amenant à la création d’offres à destination des partenaires de la FFT. > Contribution aux outils de pilotages stratégiques (roadmap, KPI, reporting...) > Ex: Réalisation d'une étude de marché sur l’impact du tennis en Corée du Sud, dans le cadre d’une nouvelle collaboration entre les 4 tournois du Grand Chelem.

Association of the emlyon business school with an annual turnover of 200 000€; 850 students recruited for more than 250 missions each year. As a member of the business development pole my missions are : > Approach the client and establish a commercial proposal > Recruiting, coaching and managing students for various assignments > Conduct internal audits to improve our process > Develop customer loyalty through a permanent follow-up of the customer portfolio with the help of our CRM > Define and implement the business strategy

Supporting the Sports Marketing Department in both strategic and operational missions: > Conducted a benchmark study of Babolat's presence and that of its competitors at ATP/WTA tournaments (GS, Masters 1000, 500/250 -> 120 tournaments in total) and associated activities (string service, balls, textiles) in order to make strategic recommendations for future operations. > Drafting of 4 new templates for professional and junior player contracts to meet new market requirements, in close collaboration with the legal teams. > Carried out a strategic study on the new format of the professional padel circuit, following the merger between WPT and Premier Padel, and the associated challenges. > Involved in the organization of 2 activation events ahead of Roland Garros, as part of the launch of a new range of junior products, and Wimbledon, as part of the partnership between this Grand Slam tournament and Babolat.

Supported the Sports Acquisitions Department in the acquisition of sports broadcasting rights for the Canal + group in France and abroad: > Preparation of 6 competition/event presentation files for future negotiations > Study of market dynamics in order to carry out a detailed report on developments in the sector. > Realization of a strategic study on the stakes of the Metaverse for the sports industry. > Identification of potential acquisitions to support the reorganization strategy of the group's sports channels: Canal +, Canal + Sport, Canal + Foot, Canal + Sport 360 > National and international competitive intelligence on the players in the sector > Coordination with rights holders (Premier League, LaLiga, Top 14...)

In charge of the sale of advertising insertions on various supports in telecommunication. > Achieved a monthly turnover of 17000€ over two consecutive months thanks to sales and organization techniques recognized by my employer. > Assisted in the incorporation of a new CRM software (Hubspot) within the company to answer several problems encountered by the managers and the employees.

In charge of carrying out different steps related to the growth hacking of this start-up, member of Station F, which develops mobile applications for higher education campuses. > Realization of an Ed Tech market study in order to elaborate a mapping of the potential targets (300 approximately) - Cold Calling, then emission of a synthesis report in order to be a force of proposal with the leaders. > Realization of product demonstrations and a brochure highlighting the application and its features.

> Missions of reception and service during big congresses and regional events.

Spécialisation: International Marketing and Business Development

Level of courses: MBA Specialisation in Corporate Strategy Member of the Rice University Sports Club