Alexis D.

CEO Cosmo5 Americas (previously known as Labelium group) @ Cosmo5

About

Currently serving as CEO of Cosmo5 Americas, I specialize in driving digital strategy and marketing transformation. My role focuses on developing and implementing innovative digital media performance strategies that enable brands to thrive in dynamic markets and to leverage storytelling to bring clarity into complexity. At Cosmo5, I am committed to fostering a digital-first culture that prioritizes creativity, algorithmic insights, and cutting-edge tactics. By partnering with teams and clients, we aim to deliver impactful, omnichannel marketing solutions that enhance engagement and drive measurable growth.

Country

Canada

City

Montreal

Industry

Marketing & Advertising

Skill

Digital Strategy, Digital Marketing, New Media, Advertising, Community Management, Storytelling, Management, Creativity, Film Production, Stratégie numérique, Marketing social, Social Media Marketing, Nouveaux médias, Marketing digital, Publicité, Réseaux sociaux, Stratégie marketing, Marketing Strategy, Social Media, Online Advertising

Experience

CEO Cosmo5 Americas (previously known as Labelium group)

Cosmo5

2024-1 - Present · 2 yrs 8 mos

Montreal, Quebec, Canada

Chief Marketing Officer - LABELIUM Americas

Cosmo5

2020-9 - 2024-4 · 3 yrs 8 mos

Montreal, Quebec, Canada

Chief media strategy and transformation officer

Cosmo5

2019-1 - 2020-9 · 1 yr 9 mos

Montreal, Canada Area

+ Develop and drive digital media performance strategy for the clients of the agency. + Lead the Canadian digital media performance team of the agency + Develop next coming solutions and offers...

Director for the Master & Bachelor in Digital Marketing and Communication - Speaker & Contributor

CREA - OMNES Education

2016-9 - 2018-12 · 2 yrs 4 mos

Geneva Area, Switzerland

Speaker & contributor for Bachelors and Masters : + Digital Marketing Strategy and Culture + Brand content + Storytelling + Coaching of Workshops + Luxury

Head of Innovation, Creative Media and Content

Mindshare

2012-9 - 2017-1 · 4 yrs 5 mos

Paris Area, France

+ Scope: Creation, Data, Social, Events, Digital, TV, Mobile. + Set-up, grew and managed the diversification activity for the French market + Establish process & collaboration with otherwithin GroupM companies: (Arthur Schlovsky, Joule, GroupM Entertainment, etc.) + Creation & media bids with media partners, production agencies. + Management: 4 project managers + Main clientsClient Portfolio: SFR, Unilever, Ford, Ubisoft, Nike, Karcher, Chanel, HSBC, American Express, etc. + RESULTS: Accelerated new advertising revenue (x3 in 3 years) by shaping and executing yearly business plan and new sales strategy

Partnership & Brand Content Director

Yahoo

2011-9 - 2012-9 · 1 yr 1 mo

Région de Paris, France

+ Prospected and created native solutions + Managed movie & gaming partnerships + RESULTS: exceeded business objectives & build strong partnership with movies distributors

Brand Content Strategist – Consulting Mission

Freelance Marketing and Creative Services

2010-9 - 2011-1 · 5 mos

Sydney, Australia

- Development of the content strategy - Creative solutions - Artistic direction

Development & Brand Content Director

Omnicom Media UK

2005-11 - 2010-5 · 4 yrs 7 mos

Paris Area, France

Brand content & event solutions, with strong focus on digital development + Digital transformation of the creative department + Led the strategy and creative answers for more than 100 media agency bids + Media / creative survey: regular meetings with producers, broadcasters and new communication technologies. + Management: 3 project managers + Client Portfolio : E. Leclerc, La Poste, Playstation, McDonald’s, Intel, Henkel, Fox, Suez, Renault, Nissan. + RESULTS: Contribution to the department turnover +30%, 6 awards, client satisfaction.

Ad Funded Programs producer

Carat

2004-2 - 2005-11 · 1 yr 10 mos

Paris Area, France

+ Creation and production of Ad funded programs. + Deal with media owners (TF1, M6, FTV). + Main clients : Disney, GDF-Suez, La Poste, … + RESULTS: hired after the internship