Alexis Briones

• Driven 2,700+ win-backs from a single reactivation campaign, with emails performing at 10%+ click rates and 3%+ conversion rates • Managed high-volume lead campaigns reaching 10M+ prospects per send, generating hundreds of new sign-ups per campaign, often leveraging gift-with-purchase incentives to spark urgency • Collaborated across Growth, Analytics, and Merchandising to align CRM with Seasonal Box launches, evolving membership benefits, loyalty program, and pricing strategy • Built automated journeys, segmentations, and A/B tests to continuously optimize results in Braze. These efforts have driven a 10-15% lift in subscription growth QoQ, with Reactivation campaigns alone improving conversions by 20% vs. seasonal averages

• Developed and executed personalized email campaigns that increased customer engagement and retention rates by 30%, resulting in a 15% increase in overall revenue. • Monitored and analyzed KPIs for lifecycle marketing campaigns across 5 different channels, leveraging data analytics to identify areas for improvement and ultimately increase ROI by 20%. • Implemented A/B testing on various marketing campaigns to analyze effectiveness and optimize messaging, resulting in a 10% increase in click-through rates across all channels.

•Coordinated and executed marketing campaigns across multiple channels, including digital advertising, social media, email marketing, and events •Managed the DTC (Direct-to-Consumer) website, optimizing user experience, tracking conversions, and implementing SEO best practices •Managed end-to-end email campaign process, including segmentation, content creation, copywriting, scheduling, and deployment •Managed social media content creation, producing engaging posts, captions, and advertisement copy to drive brand visibility and audience engagement

•Facilitated training for youth and adults on community organizing, self-advocacy, and leadership skills •Mentored high school-aged participants to recognize the roots of violence and take appropriate action •Imparted critical understanding of violence and oppression to students through lectures & interactive workshops, cultivating an active commitment to impacting change in their communities

•Devised an updated web page for teen drivers which increased web traffic by 20% •Surveyed 1,000+ teens across the state to understand their level of knowledge and awareness of the DMV’s services, resulting in a more targeted communications campaign reaching 10,000+ additional individuals •Successfully designed and implemented a social media campaign on Instagram that increased followers by 20% and engagement by 10%

•Conducted research on small businesses taxation effects and produced a report with findings •Analyzed data from the US Census to identify voting trends in congressional districts and assisted in drafting legislation for consideration by Congress •Successfully gathered and organized social media links of every congressional member using a custom-made code, and developed an information scooper increasing efficiency by 50%