Alexis Blaugh

•Promoted to hybrid position responsible for all research efforts and multiple marketing campaigns. •Created and managed multiple marketing campaigns and marketing plans using various types of media (direct mail, e-mail, online, print, advertisement). •Utilized analytical skills to select appropriate marketing mediums and then measure effectiveness of the initiatives. •Related past survey results to marketing efforts in order to find ways to segment the audiences and communicate with the differing groups in the most appropriate manner. •Facilitated large group brainstorming sessions for marketing campaigns. Presented marketing and research information to executive team members when needed. •Managed and fulfilled entire organization's market research needs including survey design, survey fielding, data analysis and reporting as well as coordinating outside vendors.

•Responsible for all aspects of survey research process including survey instrument design, survey fielding, data analysis and reporting. •Primary market research – Questionnaire construction (mail, telephone and online web-based surveys), sampling, market segmentation and market research report writing. •Secondary market research – using internal and external data files including Simmons National Consumer Studies. •Qualitative research - Arranged focus groups, created focus group questionnaires, compiled data from interviews.

•Graduated Magna cum Laude •Study abroad experience at Universität Salzburg, Austria •Worked for Office of Residence Life as Resident Assistant and Campus Apartment Manager