Alexander Harristhal

Established and scaled the sales creative team at Raptive, the 9th largest digital publisher globally. Directed creative concepts, hands-on design, and brand storytelling strategy for all new-business brand campaigns. - Directed $25M+ in winning pitches for clients including Hulu, Robinhood, Target, LEGO, GNC, & DoorDash. - Ideated, prototyped, and designed first-to-market interactive products in Figma & Celtra, performing above Nielsen benchmarks. - Created scalable design systems & AI-integrated creative brief templates, reducing lead time. - Delivered bespoke, net-new, hands-on campaign design for multiple global campaigns simultaneously.

• Directed and managed award-winning campaigns for global B2B brands, enhancing brand visibility. • Created innovative key art and video content, leading pitch visual strategy and execution. • Delivered comprehensive 360 campaigns across various channels including digital, motion, and interactive. • Oversaw cross-team collaboration and instituted AI upskilling • Ensured agency compliance. • Clients: Juniper Networks, Deloitte, FedNow, Dechra, ZS, Expleo, Paper & Packaging Board, Mack Trucks. • Awards: Cannes Lions B2B Shortlist, Chief Marketer Campaigns of The Year, The Drum: Art Direction

- Clients include Hamilton, Moulin Rouge! The Musical, The Phantom of the Opera, Chicago, Doubtfire, A Strange Loop, To Kill A Mockingbird, Hangmen, Freestyle Love Supreme, and Music Man. -Created all deliverables in digital and print. Assisted in creative development of key art, and produced concept sketches, mockups, wireframes, and storyboards for further development. - Applications include the Broadway Reopening campaign, the Tony award campaign for Moulin Rouge! The Musical following its title of Best Musical, digital billboards at Arthur Ashe Stadium during the US Open, theater marquees, official show websites, Times Square billboards, Playbill covers, and NY Times sunday full-page advertisements.

Created and oversaw the implementation of the brand identity for No OD NY, which successfully lobbied for and instituted the first facility of its kind in New York.

- Clients include Theory, Dagne Dover, and Equinox. - Performed site measurements and conversions onto design plans. - Designed pieces in Sketchup and Rhino - Oversaw projects for design and fabrication teams. Delegated duties to staff. Conducted material sourcing. Served as primary liaison between staff, clients, and outsourced manufacturing vendors.

Since he retired as the Creative Director at Sports Illustrated, Steve Hoffman has conducted his own freelance publication design business. I assisted Steve in bolstering his freelance enterprise in print publishing through website development, social media promotion, creative writing and editing, digital marketing, formatting with Adobe InDesign, Illustrator and Photoshop, and workflow optimization.

Researched methods and materials for projects. Drafted designs and schematics. Designed and maintained the website. Cast molds of designs. Produced screen printing and metal shaping. Supervised inventory and daily maintenance. Awarded Guggenheim Fellowship during the second year of employment.

Shop technician at Gaetano Pesce's studio in the Brooklyn Navy Yard. Duties included mold construction and assembly, model-making in plasticine from drawings, resin casting, and sculpture assembly. Summer-long, part-time role that offered valuable experience working in commercially-oriented design fabrication with high-demand production.

-Construct mock-ups -Source methods and materials -Compose scaled layouts in Adobe Illustrator, for foldable construction of display

Round table seminar with industry leaders and peers in senior creative roles.