Alex G.

• Drive revenue growth and market share expansion across a portfolio of key, major, and national accounts spanning Quebec and Eastern Canada • Develop and execute territory and go-to-market strategies in partnership with channel partners and distribution networks • Own the full sales cycle; consultative selling, value positioning, quoting, negotiation, and closing • Collaborate cross-functionally with inside sales, operations, and supplier partners to deliver seamless client solutions • Analyze market trends, competitive intelligence, and customer feedback to continuously refine strategy • Prepare executive-level presentations, pricing proposals, and performance reports for internal and external stakeholders • Represent HELU Canada at industry trade shows, sales summits, and product training events

• Led global sales strategy and international business development across the US, Europe, and Asia for a pet supplies brand • Built and managed an international sales team, fostering accountability and a performance-driven culture • Established 3PL operations across multiple international markets, building the supply chain infrastructure to support global distribution • Developed strategic relationships with key distributors, retailers, and channel partners across multiple regions • Created and executed go-to-market strategies aligned with regional market dynamics and competitive landscape • Established sales targets, budgets, and forecasts in alignment with overall business objectives • Ensured compliance with international trade regulations and customs requirements across all operating regions

• Directed sales operations across two dealership locations simultaneously, leading a team of over 10 across sales, F&I, and inside sales functions • Set and communicated individual and team revenue targets, establishing daily, weekly, monthly, and annual performance benchmarks • Developed and implemented strategic sales plans, forecasting annual quotas and projecting volume and gross profit for existing and new product lines across tractors, excavators, and utility vehicles • Built and maintained strong relationships with key client stakeholders at senior and mid-management levels • Managed full P&L planning including pricing strategy, product mix, and margin optimization based on market trends, supply and demand, and competitive landscape • Led recruitment, onboarding, training, and performance management of sales staff across both locations • Developed and launched marketing campaigns and promotional initiatives in collaboration with internal teams to drive dealership traffic and sales conversion

• Managed and grew district sales across Gates' product lines including belts, hoses, and hydraulic solutions, through direct sales, distributor development, and industry events • Conducted regional market analysis to identify growth opportunities at all levels of distribution • Collaborated with Distribution Centre management and regional Sales Managers to develop and execute territory growth strategies • Identified training needs across distribution channels and implemented programs to enhance product knowledge and sales performance • Led hiring, onboarding, and training of new team members across the district • Served as primary liaison between field operations and senior leadership, delivering regular performance updates and strategic recommendations • Leveraged market intelligence and competitive analysis to identify whitespace opportunities and adjust territory strategy in real time

• Promoted into role to lead the full restructuring of the commercial department for the Greater Montreal Region, transitioning the team from a generalist model to a specialized inside/outside sales structure • Managed a team of 8, overseeing performance, training paths, and individual development plans to drive operational efficiency • Developed and implemented action plans tied directly to monthly financial, administrative, and customer service results • Built and maintained key account relationships at senior levels across the Greater Montreal commercial fleet market • Prepared and presented quarterly and annual budget requests to senior leadership • Collaborated cross-functionally with multiple departments to ensure seamless execution of the new sales structure

• Drove new business development across Montreal and Laval, targeting event organizers, marketing agencies, and corporate clients requiring fleet and truck rental solutions • Built and managed a pipeline of prospects through proactive networking, cold outreach, and relationship development • Presented tailored fleet solutions to decision makers, converting opportunities into long-term client relationships • Identified and developed new market segments and distribution channels to expand revenue beyond existing client base • Analyzed competitive landscape to develop and refine unique selling propositions and differentiators • Reported directly to senior leadership on market trends, client feedback, and new business development initiatives