Alexey Shutov

Leading end-to-end design of Altery’s B2C, B2B, Mobile app, Telegram Mini App, and Web platforms, serving 100K+ active users across EU, MENA, LATAM, CIS, and Asia. ● Increased onboarding conversion by 18% after redesigning top-up and KYC flows, improving activation and reducing drop-offs. ● Evolved two design systems — separate scalable libraries for Business and Individual products, unified through shared tokens and accessibility principles. Established structured design workflows and improved product–dev collaboration, reducing delivery time by 35% through async rituals and clear ownership areas. ● Integrated analytics & research — embedded Clarity, Metabase, and Wynde (Pathway) into UX workflows to measure activation, retention, and conversion in real time. ● Defined personas & journeys — ran 30+ in-depth interviews, surveys, and usability tests across 5+ regions, shaping Individual and Business personas based on real usage data. ● Scaled the design team from 2 → 4, mentoring designers and establishing design reviews, delivery syncs, and cross-functional collaboration with Product, Growth, and Compliance. ● Drove AI adoption across the design function — from internal assistants and auto-generated UI/copy to AI-based motion and marketing content. ● Created Persona Path, a Figma plugin for simulating user behavior and cognitive patterns using GPT-4o and D-ID, integrating video-driven user simulation into product validation. ● Led marketing & brand UX efforts — launched a new Altery website and multiple landing pages, raising total traffic to 70K monthly page views (~2× vs previous site) and boosting visibility in UK & US markets. ● Shaped product strategy — repositioned the Telegram app as “Altery Lite”, driving a +16 pp increase in conversion to mobile.

Transitioned from part-time to full-time after leading the redesign of Altery’s core payment platform. Focused on improving activation, reducing friction, and unifying product experience across multiple platforms. ● Redesigned Altery’s payment platform, achieving a +12% increase in activation and conversion, which led to full-time transition. ● Led UX audit and redesign of core transactional flows — onboarding, top-up, payments, card issuance, and KYC (via Sumsub) — reducing friction and improving verification success rates. ● Unified visual and interaction patterns across Mobile, Telegram Mini App, and Web, boosting component reusability by 40% and streamlining developer handoff. ● Designed end-to-end flows for both crypto and fiat use cases, including multi-currency cards, P2P transfers, and cross-border payments in 100+ supported countries. ● Revamped legacy B2C UX and visual design, laying the groundwork for Altery’s next-generation platform and future design system. ● Collaborated closely with Product and Engineering, introducing async review cycles that accelerated design-to-release velocity.

● Designed and implemented an internal portal serving 6 distinct target audiences, effectively replacing 18 legacy applications across 24+ countries and contributing to the successful launch of a new product ● Developed the UX of a new product, leading to the acceptance of pivotal product decisions that facilitated the launch of a significant project, confirming the viability of the concept through hypothesis testing ● Created the Autobahn Invest deposits execution platform for Sales and Corporate Treasurers, garnering positive user feedback and leading to the replacement of the legacy solution with two additional deposit products ● Implemented and customized an open-source recording and replay user sessions solution tailored to the specific needs of Deutsche Bank, resulting in invaluable qualitative analytics and substantial cost savings of thousands of euros ● Streamlined the design team's workflow by implementing design tokens and adding several key components to the design system, resulting in improved efficiency and usability ● Mentored two junior designers, equipping them with the skills and autonomy to operate at a proficient middle-level capacity ● Took on product manager responsibilities, defining the release process and coordinating all activities necessary to bring the product to market

● Designed and developed contact center alerting tool 'RingCentral Pulse' from scratch, leading to a distinctive market position, and delivering substantial improvements in key performance indicators (KPIs) for supervisors ● Conducted qualitative user experience research through interviews, validating product development hypotheses and subsequently designing a standout product that significantly boosted key performance indicators ● Developed a seamless RingCentral integration with Amazon Connect, incorporating custom UI elements to enable contact center agents to access experts within their organization effortlessly ● Identified and advocated for the optimal product analytics solution in a competitive market, successfully persuading top management to implement it, resulting in more precise product decision-making ● Created a Storybook for design system components that significantly enhanced development efficiency and speed ● Conducted successful candidate interviews during the hiring process for design positions, effectively assessing and selecting top talent