Alex Bacon

BrightKeel.AI helps leaders make sense of AI and automation, so their teams can focus on the work that grows the business. We work with organisations that have grown by hiring great people, but are now slowed down by manual processes, fragmented systems, and ways of working that no longer serve the business. Our focus is on helping leaders get more out of the people and processes they already have, rather than adding unnecessary complexity or headcount. Most engagements start with an AI audit and assessment. This creates clarity on where AI and automation can improve efficiency, reduce friction, and support strategic goals. From there, we place strong emphasis on leadership and team training to build understanding, confidence, and capability before anything is implemented. We typically support businesses with: AI audit and assessment to identify opportunities, risks, and priorities Leadership and team training to build confidence and capability Advisory support to shape direction, governance, and roadmap Partner-led delivery of AI and automation initiatives where it makes sense From there, we support teams through leadership advisory, training and enablement, and partner-led delivery. Our focus is on confidence, culture, and business value rather than tools or hype, helping teams move from curiosity about AI to value-led use.

Advising and project managing AI strategy, process automation, AI adoption and marketing strategy.

I help CEOs, founders and leaders build the marketing they deserve. Typically working with the CEO I assess, create and implement a commercial strategy that incorporates Marketing, Value-Proposition, Sales Enablement, Product Fit and Customer Experience. I also advise on how AI can be used in these areas to improve efficiency and growth. Find out more on the company page or book in a call to chat.

Learn how to scale your business with AI. Hear from founders and business leaders about how AI is helping them grow faster. Cutting through the AI hype - the Scaling with AI podcast is packed with real-life examples, advice and practical tips for your business. Every episode I interview a founder or leader to hear the practical steps and tools they're using to implement AI into the day-to-day running of their business. Each episode is packed with advice to help your business grow bigger and faster using AI. Think big. Act small. Scale fast. Spotify link: https://open.spotify.com/show/4lOm06UMkBqespE7quVyiJ?si=7d983b8386de476c Apple link: https://podcasts.apple.com/us/podcast/scaling-with-ai/id1823676319

Cloud Direct is a fast-growth cloud business. The marketing function drives demand through campaigns and value proposition development. I am the member of the Senior Leadership Team responsible for commercial growth via demand generation, sales development reps and product marketing. Cloud Direct is a Microsoft Azure Expert MSP providing a range of professional, managed and development services to support businesses migration and expansion in cloud computing.

A contract role to launch Enable Law - a legal firm with a 100% digital go-to-market strategy

Eduserv is a multi-division technology company that covers Cloud Managed Services, SaaS and development. Eduserv cloud business is a Microsoft Gold and AWS Partner. Managing a marketing team to drive business growth with a multi-channel marketing strategy based on market and customer insight. Marketing lead for strategic partner relations including Amazon Web Services, Microsoft and Sitecore.

Secondment to manage the communications and marketing of the South West stage of the Tour of Britain, the UK's largest cycle race. Key Achievements: • Attracted over 200,000 spectators with a multi-channel six month marketing campaign • Achieved the most media coverage out of 8 UK stages of the race via a targeted PR and media relations campaign