alexa terriere

Coty UK, Labelux, Levi's, Bauer Media

UM is a full-service agency based in Cheshire. Within the communications and media team, my role was to proactively support the Senior Media Manager and Media Director in all aspects of their role and be the day-to-day contact on all areas of the accounts (Clarks, Welcome to Yorkshire, Aldi, NHS Ashton, Leigh & Wigan PCT, CP Hart, Christies and Chamilia), developing campaigns and through the line communications internally and also working closely with external agencies.

Working in Strategy Management and Media Planning across all media channels on a number of key accounts including AG Barr, AGA Group, Sainsbury’s Bank, McCain Foods, Bovis Homes, AIG (International strategy across the UK, USA & Asia) and Otto Group UK, with the launch of fashion label and interactive website, Oli.

Working as an Assistant Media Buyer in the Broadcast Department, I assisted with the Planning and Buying of TV campaigns across a number of clients including Phones 4U, Family Hampers, St Helen’s Glass, Planet PVC, MosterMob and Transform Medical Group. Here I learnt about the increasingly complex media marketplace and developed a number of key skills.

At Zenith, I worked solely on the L'Oreal account overseeing three brands and their key pillars including cosmetics, hair care, colourants and styling categories with energy, enthusiasm and commitment. L'Oreal is a highly challenging and dynamic account where I was able to take a lead role and took responsibility for the media-marketing strategic development, implementation, Press planning / buying and day to day management of Maybelline, Softsheen Carson and Garnier brands. I built strong relationships with a multi-site team including marketing teams and external agencies to create and develop exciting marketing initiatives. In addition, I managed and developed two direct reports in media planning and campaign development, with a further team of three across Press management.

Acumen Media Partners is a boutique media planning and buying agency. As a manager, my responsibilities included the day-to-day running of our accounts, challenging client briefs, in addition to helping develop and implement effective comms solutions across all media channels with key responsibility for the agency's digital output. As well as ensuring the through delivery of channel strategies, I managed (and inspired) a small team.

At Maxus, we recognise that in today's ever faster and complex landscape, our clients want an agency that can help them navigate and lead the brilliant opportunity this change creates.We embrace technology and innovation, challenging our clients to move forwards, while remaining grounded by bringing them solutions that are simple, creative, effective and efficient – and that will deliver tangible benefit to their business. We were born in an already fully digital age and are the only network to have its own creative technology division Metalworks by Maxus.We believe that the real opportunity for media, via our leading change philosophy, is to be human in a digital world.

At Maxus, we recognise that in today's ever faster and complex landscape, our clients want an agency that can help them navigate and lead the brilliant opportunity this change creates.We embrace technology and innovation, challenging our clients to move forwards, while remaining grounded by bringing them solutions that are simple, creative, effective and efficient – and that will deliver tangible benefit to their business. We were born in an already fully digital age and are the only network to have its own creative technology division Metalworks by Maxus.We believe that the real opportunity for media, via our leading change philosophy, is to be human in a digital world.