Alexandria Seifert

• Own one of Dollar General’s highest-visibility enterprise marketing platforms, leading 100+ annual print and digital circulars that serve as a nine-figure annual revenue driver. • Serve as channel lead for the Weekly Ad, managing all agency and vendor relationships while driving enterprise alignment across Merchandising, DMMs, and GMMs to support nationwide reach. • Lead and develop a team of three, providing coaching, performance management, and day-to-day leadership to ensure consistent execution and continuous improvement. • Improved operational quality by strengthening processes and reducing corrections, achieving the company’s first zero-correction weekly ad in over a year (1/4/26). • Provide strategic leadership for national campaigns including the 2025 Holiday Campaign and 2025 Toy Book, ensuring cohesive execution across print, digital, app, and paid media. • Evolved the Weekly Ad into an omnichannel growth driver through digital disruptors, delivery messaging, and value storytelling to deepen engagement and customer acquisition.

• Developed a data-driven menu vision and product roadmap in partnership with senior marketing leadership. • Led cross-functional teams to launch new menu items across Breakfast, Lunch, Dinner, Value, and LTO categories. • Conducted market research, competitive analysis, and pricing strategy to build high-impact business cases. • Streamlined product development workflows, reducing time-to-market through collaboration with R&D, supply chain, and franchise partners. • Influenced brand positioning and promotional strategy aligned to evolving consumer trends.

• Owned end-to-end strategy and execution for national brand campaigns, delivering significant gains in sales, loyalty acquisition, and digital engagement. • Led cross-functional teams across marketing, creative, media, and operations to launch the $5 Taco Discovery Box, driving a 53% sales increase within two weeks. • Orchestrated the BIG Cheez-It Tostada loyalty initiative, surpassing enrollment goals with 300K+ incremental sign-ups. • Provided creative leadership for Taco Bell’s 2024 Sauce Packet redesign, ensuring on-time delivery through strong cross-functional collaboration. • Set strategic direction for Steal A Base, Steal A Taco, increasing app traffic by 38% and consumer engagement by 25%.

• Championed the Mountain Dew Baja Blast Gelato launch, delivering record single-day net sales and 199M+ earned impressions. • Supported and executed omnichannel marketing strategies across paid, owned, and earned media, driving measurable sales and engagement impact.

• Enhanced social media engagement by 15% through the integration of user-generated content and targeted campaigns tailored to Gen-Z audiences.

• Varsity Softball Team Captain; honored as a Top-50 Female Athlete of the Title IX Era.

• Curated and facilitated exclusive employee experiences, including the Made to Play Field Day, which became the highest-attended event of summer 2019. • Composed engaging editorial content for the internal employee website and disseminated weekly newsletters, enhancing internal communications.