Alexandre Pascal

• Spearheaded strategic initiatives at WeTransact to define investment opportunities and enhance operational efficiency. • Defined new customer acquisition strategies while aligning with the company's vision and long-term goals. • Collaborated with cross-functional teams to ensure seamless execution of strategic plans, fostering a culture of innovation.

As the Managing Director for Americas at WeTransact, I spearhead our regional operations, driving the growth and strategic direction of WeTransact while making Microsoft Marketplace easy as 1, 2, 3 for our customers. My role encapsulates forging enduring relationships with key stakeholders, optimizing our market position, achieving and exceeding our business objectives. I am the primary point of contact for our regional clientele and partners, ensuring a seamless, value-driven experience as we empower businesses to leverage the Microsoft Marketplace for enhanced visibility and operational efficiency.

As a Customer Success Manager, I support large accounts in the construction industry to improve their employee experience. This includes the adoption of Microsoft 365 products, the Viva platform, and the integration of third-party software or software developed by the client. - I support the digitization of my clients' firstline workers teams with design thinking methodologies and immersions. - I help communication, human resources, and sales teams accelerate their transformation to meet their challenges. - I assist my clients in designing and integrating technical solutions based on their existing information systems using APIs and automation solutions. - I advise IT teams on modernizing their technology stack and the business impacts of doing so.

I support small & medium business to transform their strategy through Microsoft Azure innovation & it's ecosystem (Solution Integrators, Managed Services Providers...). -> I own Azure acquisition plan for SMB customers with internal & external stakeholders -> I lead a sales team to develop strategic partnerships on Microsoft Azure with key Digital Native companies such as Independant Software Vendors and Startups. -> I clarify Microsoft vision for innovation on specific vertical businesses such as lawyers, accountants, ecommerce & marketing agencies -> I contribute to large marketing activites over ATL & BTL campaigns such as Microsoft Envision or the RMC SMB trophees.

I led the direct & marketing automation acquisition channel for Microsoft 365 (Office 365, Windows 10 & Enterprise Mobility & Security). -> I grew awareness of marketing team on latest marketing innovation in order to increase marketing strategies impact. -> I collaborated with our inside sales team in Dublin to increase sales impact -> I redefined SMB segment communication & lead gen strategy with our SMB product manager & our corporation.

As Surface Product Marketing Manager, I was enabling Corporate sales teams to deliver more impact. -> I led Lead generation engines through telemarketing & digital campaigns -> I built the vertical sales pitch for main industries by job roles concerning Surface & Microsoft clouds offers (Azure, Dynamics, M365 & ISV) -> I pitched the Microsoft Surface story to B2B customer audience during multiples events

I supported breadth resellers performances & transformation though our solutions aggregators partners. -> I managed complex resellers incentives operations & analyses -> I built a resellers cross-selling transformation path for Azure, Dynamics & Enterprise Mobility & Security. (Business model, offers, marketing support, sales deck, services offers...) -> I created Business Intelligence to focus on high potential resellers & adapt managed partners list

I implemented fundamental marketing strategy at Newma -> Defined Newma offers & market positioning -> I redesign customer experience from sales stage process to project milestones -> I set up the new website to showcase this transformation Newma is a french small business of change management & organisation coaching.

I owned the digital marketing strategy & Custom Selling Discount for SMB -> Managed Custom Selling Discount for customers -> Community management, SEO, SEA & websites optimization for Microsoft digital assets -> Build digital marketing fundamental offer for Microsoft resellers

I led the "Pack Business Entrepreneur" offer & transformational sales projects -> I enabled sales teams through trainings & dedicated application development -> Product marketing with white label services offers, new product services & after-sales services -> I contributed to market development though new business model for resellers & market studies

I was in charge of product quality & sales analysis for Christian Louboutin in the UK zone (UK, India & Denmark) -> After-sales coordination -> Quality process with factories -> Sales analysis to determine trends for purchasing team

I was VP & cofounder of this association of wine tasting & events. -> I led strategy : offers, business model & partnership development -> I manage also team management & event planning

I was a wine merchant in a small independant shop. -> Sales negociations & wine tasting -> Merchandising & retention strategy

I have follow an apprenticeship project management & digital marketing program at Skema Business School. I have study communication 360°, e-commerce & SEO/SEA, CSR Policity, a consultant program, catagory management, Agile project management, Brand content, services marketing, customer journey, business intelligence, product marketing, entrepreneurship, Corporate design, UX, & business strategy. Skema business school is ranked as 12th best mangement master in the World in 2019 based on Financial Times : http://rankings.ft.com/businessschoolrankings/masters-in-management-2019 The school is certify EQUIS, GAC & AACSB

I have study a management program in Toulouse Business School BBA around 3 pillars : Marketing foundamental, financial analysis & complex sales. Toulouse Business School is the 3rd French BBA for Business School in 2014 based on Figaro ranking. The school is certify EQUIS, GAC & AACSB