Alexandre Ieva

Served as the events and content specialist within the Brazilian marketing team of a global B2B tech startup, owning the full event cycle, CRM automation, sales enablement, and AI workflow implementation. - Planned and executed around 30 B2B events per year — proprietary conferences, trade show presence with branded stands, and webinars — generating 6,000 qualified leads and R$1.3M in GMV in 2025. - Owned the full event funnel in HubSpot and RD Station: landing pages, email automation sequences, lead scoring and qualification (MQL/SQL), routing to sales and pre-sales teams, and weekly performance reporting to the CMO. - Developed the standardized event briefing template, created per-event sales books with audience profiles and commercial guidance, and delivered pre-event training sessions for the sales team. - Built and deployed AI-powered workflows to automate content production, copy generation, and recurring marketing operations. - Managed full trade show stand operations: design briefing, layout approval, on-site build and breakdown, vendor contracts via IronClad with international legal and finance teams, and per-event materials inventory. - Interviewed top clients alongside the Key Account Manager and produced customer success case study presentations used as sales tools at events.

Spent 6+ years at the largest e-commerce community in Latin America, with a trajectory spanning corporate event venue management, podcast production, workshops, webinars, and social media, consistently hands-on with growing strategic ownership. - Grew ECBR’s social media presence to 120K followers, achieving 50% engagement growth and 43% organic follower growth on Instagram in 12 months. - Produced and co-hosted 200+ episodes of the Entre Amigos podcast, managing the full pipeline: guest outreach, scripting, recording, editing, and distribution. - Coordinated end-to-end production of workshops and webinars for corporate sponsors: scheduling, content approval, venue logistics, attendee check-in, registration pages, and email campaigns. - Ran the commercial and financial operation of the corporate event venue with clients including Google, VTEX, Puma, Adidas, and Gol: prospecting, negotiation, P&L control, and full operational team oversight. - Supported the transformation of the venue auditorium into a professional LED studio during the pandemic, managed speaker logistics for in-person and remote participants, and handled studio rentals to external companies. - Delivered live social media coverage of Forum E-Commerce Brasil and all major community events with stories and posts in real time.

Managed commercial operations, venue management, and customer experience for the corporate event space, serving major industry players (Google, VTEX, Correios) and ensuring seamless execution with high stakeholder satisfaction. Key Results & Responsibilities: - Managed the full operation of the proprietary event space and coworking facility, ensuring excellence in hospitality and experience for corporate clients and community members. - Oversaw the calendar and production of small to mid-sized events, handling supplier negotiations (F&B, AV, staffing) and on-site operational supervision. - Controlled the business unit's P&L, driving revenue through corporate space rentals and ensuring operational profitability. - Achieved a 70%+ return rate for recurring attendees through exceptional customer experience management. - Developed local marketing campaigns and trade marketing activations to maximize space occupancy and strengthen sponsor relationships.

Managed a franchisee portfolio with direct revenue accountability, acting as field consultant, commercial negotiator, and trainer for the network. - Managed a franchise portfolio with revenue and stock targets (commission-based) and led turn-key inauguration of new franchise units. - Negotiated directly with shopping centers on behalf of franchisees: rent reductions, space relocations, and contract renegotiations. - Executed visual merchandising for kiosks across shopping centers, airports, supermarkets, and metro stations, conducted mystery shopping visits, and delivered operational training for franchisees and sales teams. - Built and led a field supervisor team and prepared monthly unit performance reports for the board of directors.

Managed editorial content and live TV channel programming, combining copywriting, real-time grid updates, and live event coverage. - Wrote editorial synopses and descriptive copy for hundreds of TV programs and films, ensuring language quality and consistency across channels. - Managed live channel programming via the OnAir system, correcting on-screen banners and updating grids in real time for subscribers. - Delivered live coverage of the Roland Garros tournament, updating scores, player names, and match details in real time within the programming grid.

• Game's Facebook and Twitter update, plus blog updates. • Support customers via chat, email and phone about technical difficulties, invoices and other types of problems related to games. • Responsible for generating new ideas and game projects.

Supported marketing and commercial operations for a biotech equipment company through CRM implementation, content creation, and digital presence management. - Implemented CRM for the sales team, training representatives on lead qualification, opportunity tracking, and structured follow-up. - Created all institutional graphic materials: folders, banners, and trade magazine ads. - Updated the company website with new products and technical information. - Attended meetings with product specialists to translate technical updates into accessible sales communication materials.