Alex Frank

As VP of Integrated Business Operations at FCP Euro, I bridge strategic vision with operational execution by instituting organizational capabilities and best practices. We transform objectives into actionable plans, and help deliver incredible things across FCP Euro while working to foster cross-functional collaboration, accountability, and a culture of continuous improvement to drive overall business performance. - Lead structuring, training, and development of a core Program management effort that developed annual efforts that directly support leadership accountability and strategic anchor alignment - Lead strategic planning process and translated 5 year strategic plans into actionable, measurable operational objectives and projects for annual delivery - Designed and deployed budgeting, labor management, and performance systems for effective communication and decision-making across management and leadership bands - Ensured consistent use of Integrated Business Operations tools and frameworks - Defined and integrated industry standard performance metrics like Cost Per Order and Perfect Order Rate aligned with business nuances and objectives - Identified and developed key capabilities for future growth, including PM best practices, Strategic Cascades, and process/service management standards

As VP of Operations I led comprehensive project management and operations initiatives, driving the development and deployment of solutions across multiple facilities. My experience included managing large-scale distribution operations, facilitating team development, overseeing facility construction, and implementing safety and business continuity strategies. - Lead the project management, change management, and continuous improvement of an internally developed mobile picking solution from greenfield to multi-warehouse - Managed all distribution operations at HQ and satellite facility including Inventory, Inbound, Outbound, and Reverse Logistics management tiers, including 5 distribution direct reports and approximately 100 indirect as temporary acting head of NE Distribution for 1 year - Facilitated team dynamics across the distribution management team including personnel development and respectful transitions - Lead site search, leasing, architectural services and general contracting efforts to CofO for a satellite facility (147k sq ft) with Tenant Improvements over $5mm - Managed Facility and Operations teams supporting 230 on site employees with custodial, convenience, beverage, repair, and furniture efforts with 3 direct reports and 9 indirect - Deployed Project Management services and OKR methodologies to 40+ managers through “office hour” group sessions and more substantial “public speaking” orientations. - Integrated operational safety standards through management layers into our facilities maintaining a 0 DART and TRIR - Developed a strategic risk register, business impact analyses, and recovery strategies for 80+ business continuity events alongside a system for organization, access, and annual reevaluation.

As VP of eCommerce, I led all customer-facing digital initiatives across content, customer service, events, marketing, and motorsports. I scaled teams, launched new divisions, managed multi-million-dollar budgets, and spearheaded cross-functional strategic planning and operational expansion. - Grew the Marketing, Content, Events, and Motorsports teams to support full-funnel customer engagement - Increased YouTube subscribers to 200,000 and sustained a 3% CVR with high-ROI media campaigns - Scaled Customer Service division from 8 to 40 employees over 6 years, expanding hours and service scope - Introduced and operationalized Pick-Up Center service through custom-built technology and workflows, scaling the new $6M business unit - Led launch of Motorsports division to expand brand presence and drive enthusiast engagement - Introduced Goal–Strategy–Objective strategic planning format for all departments across the organization - Negotiated lease and managed $1M of tenant improvements across two facility expansions totaling 30,000 sq ft - Integrated marketing and content into customer experience loops, improving service and brand loyalty

As Director of eCommerce, I expanded our marketing and digital merchandising capabilities, scaling the team and processes behind content creation, catalog management, attribute collection and digital marketing. Me and the team worked through this stage in the business's growth to lay the groundwork for omnichannel marketing, data-driven merchandising, and product discoverability at scale. - Built and led the Marketing and Catalog teams, expanding content, search, and PDP merchandising effectiveness - Oversaw all marketing functions including paid media, email, social, content, and performance analytics - Drove consistent 3% CVR and 1000% ROAS across a $5M annual digital marketing budget - Managed catalog division responsible for 150,000+ product listings, virtual kitting, and data architecture - Led sensitive and technical merchandising and taxonomy structure updates across the site to improve product discoverability - Continued leading content strategy and scaled production while delegating to a growing team - Built internal alignment between content, catalog, and marketing for coordinated eCommerce execution

As the Videographer and Social Media Manager, I created branded and technical video content and managed FCP Euro’s social media presence. I develop the DIY content strategy, working with local garages and events to deliver FCP Euro's early efforts in content, events, and community work. - Filmed and edited DIY videos and branded content, growing YouTube subscribers from 24 subscribers to 60,000+ - Collaborated with local garages to produce educational and enthusiast-oriented videos - Managed all social media platforms and executed a consistent content and engagement strategy - Led content creation and video coverage for car shows and community events - Owned event planning and execution for brand presence at local events

- Played a core role in the growth of company's online presence through asset collection, crafting engaging product descriptions, and optimizing catalog attributes, resulting in notable increases in sales. - Integrated online and offline marketing strategies by spearheading the production of collateral for both digital and physical stores, ensuring a consistent brand message across all platforms. - Led efforts to enhance the user experience and functionality of the eCommerce website, leveraging my photography background to elevate visual appeal and usability. - Tailored marketing initiatives to suit the unique needs of the outdoor industry and local market by organizing community events and designing promotional materials. - Collaborated closely with the marketing management team to develop strategies aligned with company goals, and took ownership of knowledge transfer to new team members

Photographed and assisted in the coordination of around 30 photo shoots of businesses weekly in this temporary position. Worked extensively with high-end D-SLR photography equipment. Conversed regularly with business owners and other prospective clients to aid the participation of the Google Maps project.

Worked with several clients simultaneously on a weekly basis developing videos, motion graphics, branding and website designs. Operated closely within the design-to-coding process for multiple websites, and applied vast amounts of collegiate and professional experience to the projects of many happy clients worldwide.

Assisted facility operations, which included assembling three editing suites and managing over 70 computers. Worked closely with more than 150 students daily in the World Languages and Literatures department of a major public university. Interacted extensively with professors and other professionals. Semi-annually assisted and organized over 100 students with their short video projects and multiple faculty members with their own productions.

Magna cum Laude honors