Alexandre Feletti Dias

I have worked in the recent years as a consultant in the commercial and marketing areas Feb/18 to present– Refrata (Refractory industry) Development of the commercial structure and support to the Purchasing, Logistcs and Financial areas Aug / 17 to present - MAS (Nonwoven fabric) - Development of the commercial structure and support to the Purchasing, Logistcs and Financial areas Aug / 17 to Dec/17- ARC Distribuidora de Peças (automotive segment) - consultancy in the commercial area and marketing for the development of the structure. Aug / 16 to Nov / 16 - Anauger (water pumps segment) - consultancy on the development of the strategic planning

Commercial Manager Etil 2012 – 2015 - Development of new sales policy and award in commercial area, being responsible for the sales budget amounting to U$ 44,500,000/year (wholesale/retail). - Responsible for the integration of Etil with Rexel after acquisition, for the structuring of the sales team focusing on the customer and for the restructuring of the Marketing area, centralizing the company’s actions. Administrative, Commercial and Marketing Manager 2010 – 2012 - Responsible for meeting the sales annual budget from the SPOT division, what represents 40% of the company turnover. - Management of the sales and marketing areas, involving incentive campaigns, actions with the customers, POS, loyalty program, development of marketing actions in a partnership with suppliers, administrative area and the implementation of new sales channels. - Training sessions for the sales team; leadership focusing on targets and results optimization. - Structuring and implementation of the new product development area, together with the suppliers. - Development of the business plan from “New Retail of Nortel”, including definition of model, place, product mix, promotional activities, POS layout, suppliers and required team. Campinas Commercial Manager 2009 – 2010 - Responsible for the restructuring of the largest commercial unit of the company and for the sales budget amounting to U$ 8,200,000/yearly. - Implementation of the new strategy for the internal sales team. - Overseas business development amounting to US$ 1,500 thousand in Angola. Major results: - 25% sales increase between 2009 and 2010, from R$950 thousand/month to R$ 1,200 thousand/month. - 15% sales average increase of the SPOT team from 2010 to 2012. - 20% annual increase in sales, developing the families of PPEs products and tooling in 2011 and 2012. - Business opening in Angola, amounting to US$ 1,500 thousand. - 70% increase in customers’ monthly purchases from 2009 to 2010.

• Development of the automotive electronic commerce website ‘AutoZ’, from its opening in 2000 to 2008, promoting an average annual growth of 30% - (focus: parts and accessories for cars and motorcycles) – B2C, development and implementation of the business plan for the motorcycle parts segment at DPK – parts distribution, management of the electronic sales channel from DPK – B2B (Policies and strategies). • Management of the marketing area (incentive campaigns, actions with the customers, POS, loyalty program, development of marketing actions in a partnership with the suppliers, management and implementation of new sales channels). • Co-responsible for the development of the business plan from DPK, development and implementation of the auto accessories division. • Leadership of the Project for Kenwood’s website in Brazil, relationship with its consumers (www.mundokenwood.com.br), together with Visteon (www.evisteon.com), Kenwood Panama and Grupo DPaschoal. • Coordination for the distribution of Alpine products (www.alpine.com) at DPK. Major results: - 30% average annual growth in e-commerce, thus generating an average turnover of R$ 800 thousand/month. - Representing 30% of the DPK turnover with the development and implementation of the accessories business. - Representative of Dpaschoal group at the Online Retail Committee (major e-commerce networks in ‘Câmara-e.net’ (http://www.camara-e.net/) and in Safe Internet Movement, being for two years elected as the representative of the Online Retail Committee within this Movement.

- Desenvolvimento do site de comércio eletrônico automotivo AutoZ desde seu surgimento em 2000 até 2008 (foco: peças e acessórios para autos e motos) – B2C. - Administração do canal eletrônico de vendas da DPK – B2B (Políticas e estratégia); - Liderança do projeto do site de relacionamento da Kenwood no Brasil com seus consumidores (www.mundokenwood.com.br) junto à Visteon (www.evisteon.com), Kenwood Panamá e Grupo DPaschoal. Principais resultados: - Crescimento sustentado durante 8 anos - média de 30% por ano - Representação do grupo empresarial DPaschoal na Câmara Brasileira de Comércio Eletrônico (www.camara-e.net) com participação efetiva no Comitê de Varejo on-line, sendo eleito por dois anos representante do comércio eletrônico dentro do MIS (Movimento Internet Segura – www.internetsegura.org) pelos sites. 