alexandre sliman

head of international sales

About

Over 20 years of senior managerial experience in sales, marketing and strategy at an international level in the field of Accessible Luxury / high-end consumer goods sold through selective distribution channels. French national, who lived and worked in Europe, Asia, the USA, based in Dubai since 2015 as the GM Retail of a 16 Million USD Luxury Beachwear & Accessories store network. International experience in menswear and womenswear premium brands (LACOSTE, VILEBREQUIN, HAVAIANAS, PAIN DE SUCRE, SUNDEK, MELISSA ODABASH, AUSTRALIAN, ELISABETH HURLEY, DESPI), Expertise: team leadership and management, retail, wholesale, omnichannel, brand development, full P&L responsibility, marketing, strategic planning, CRM, digital & e-commerce, competitive intelligence.

Country

france

City

paris

Industry

textiles

Skill

marketing strategy, marketing, retail, brand management, luxury goods, business strategy, strategy, management, segmentation, international sales, fashion, sales, crm, sales management, international marketing, pricing, apparel, forecasting, customer insight, strategic planning, brand development, competitive intelligence, market research, marketing management, project management, market analysis, international business, competitive analysis, key performance indicators, product marketing, digital marketing, pricing strategy, budgeting, kpi, budgets

Experience

area sales manager

lacoste

1994-8 - 1999-7 · 5 yrs

head of international sales

carré blanc

2020-2 - Present · 6 yrs 8 mos

area sales manager

arjo wiggins

1991-7 - 1994-7 · 3 yrs 1 mo

Technical Papers Division - Paris Head-Office

commercial attache

alstom

1989-1 - 1991-4 · 2 yrs 4 mos

Based in Lahore (Pakistan) Follow-up of ALSTOM projects in the field of Energy & Transport in Pakistan

country manager france benelux

groupe descamps

2019-8 - Present · 7 yrs 2 mos

French Luxury brand of bed & bath linen with 200 years of history

director of strategic marketing

lacoste

2005-7 - 2013-4 · 7 yrs 10 mos

* Worldwide scope of responsibility. Direct report to the Executive Vice President of Marketing. * Defined Lacoste apparel segmentation strategy and its implementation market by market. * Conceived and introduced in 2008 a new brand targeting the 15-25 fashion conscious early adopter consumer segment: LACOSTE L!VE ; conceived its global Marketing plan and Distribution strategy * Key contributor to the Group's strategic mid term Plan. * Made strategic and operational recommandations to the Group Comex on each component of the mix, to maximize sales while respecting the Lacoste brand DNA, positioning and selectivity level. * Organized consumer U&A surveys (Quali & Quanti) in Lacoste top 10 countries, to fine-tune our strategy based on relevant consumer insights, and implemented local action plans in coordination with each country CEO.

export director

lacoste

1999-7 - 2005-3 · 5 yrs 9 mos

* Zone: Europe & Middle East + SE Asian distributors * Directly responsible for €100 Millions in Lacoste Wholesale revenues. * Achieved +60% sales growth in 5 years ; opened 80 stand alone Lacoste stores * Commercial development at Wholesale and Retail ; operational follow-up of an international network of exclusive Importers & Distributors. * Opened 5 new markets for the brand * Prepared annual Export budgets and rolling Export 3 year plans. * Directly managed: 2 Export Area Sales Managers, 2 customer-service associates,1 planner

vice president of strategic projects north america at lacoste

lacoste

2013-5 - 2015-12 · 2 yrs 8 mos

* Direct Report to the President & CEO. * In charge of Strategic Projects and their operational implementation, with the objective to fuel Lacoste sales and profitability in its #1 market worldwide. * Roll-out of the new Lacoste brand platform, and define a specific segmented approach for N.America. * Pilot and implement Lacoste Omnichannel strategy: "product any time anywhere" and feed brand content through all consumer touch-points. * Manage Lacoste Sport segment (Tennis & Golf) relaunch, aiming to double the revenues: assortment, price positioning, distribution channels, communication.

general manager retail

amz group

2015-12 - 2019-6 · 3 yrs 7 mos

* Full P&L responsibility ; revenues of USD 15 Millions * Manage 10 direct reports (executive level) and a team of 100+ employees in 5 countries * Manage and develop a regional network of 25 retail stores (UAE, Oman, Bahrein, Kuwait, Qatar), specialized in premium beachwear brands of apparel, footwear, and accessories. * Brands:Hamac, Vilebrequin, Havaianas, Feriado Nacional, Eres, Pain de Sucre, Melissa Odabash, Gottex, Ecua Andino, Australian, Bjon Borg, Sunny Life,... * Exclusive Distributor for Havaianas brand in the region: wholesale + retail