Alexandre Manão
Editorial Coordinator @ Craques.pt
About
Sou profissional de comunicação e gestão digital.Trabalho com estratégia, gestão de plataformas digitais e crescimento de marcas no online. Tenho experiência comprovada no desenvolvimento de projetos digitais, desde a definição de linha editorial à coordenação de equipas, criação de conteúdos e análise de métricas.Já geri website e plataformas como Instagram, TikTok e YouTube, sempre com foco em crescimento, comunidade e resultados.Também gosto do terreno. Já fiz entrevistas, vox-pop e flash interviews, e criei conteúdo em contexto real. Gosto de falar com pessoas, captar reações genuínas e transformar isso em conteúdo que faça sentido.Tenho um gosto especial pela área desportiva e um conhecimento profundo das dinâmicas de audiência, o que me ajuda a perceber como se constrói relevância e ligação com uma comunidade.Gosto de estruturar, mas também de executar.Gosto de estratégia, mas também de ação.Procuro projetos onde possa assumir responsabilidade, gerir plataformas e ajudar marcas a crescer de forma consistente.Se precisarem de um Craque, é só mandar mensagem 😉
Portugal
Porto
Marketing & Advertising
Narrative, Opinion Writing, Editorial Strategy, Podcast, Storytelling digital, Storyteller, Brand Growth, Marketing sports, Brand Strategy, Brand Activation, Web Content Creation, Thinking Skills, Critical Thinking, Strategic Partnerships, Strategy, Creative Marketing, Exit Interviews, Sport marketing, Web Content Writing, Branding
Experience
Editorial Coordinator
Craques.pt
Вила-Нова-ди-Гая
Coordinate the Craques.pt project, with a special focus on the editorial and creative areas. I lead the planning and coordination of content and social media, ensuring consistency across all platforms and storytelling formats. I also conduct interviews and cover football matches on-site, helping to create authentic and engaging content that connects with our community and reflects the true spirit of the game.
Brand Manager
Craques.pt
Vila Nova de Gaia, Porto, Portugal
Craques.pt website
Opinion Columnist
Portal Camisa12
Weekly opinion column on football for Camisa 12, a Brazilian platform dedicated to football culture and passion. The articles are written from a Portuguese perspective, offering critical insight, opinion and cultural context for a Brazilian audience, regardless of the league or competition analysed.
Brand manager
CrunchEquation
Porto, Portogallo
📌 Responsible for the Craques.pt project, ensuring strategic and operational brand management. 🎯 Project Management – Overseeing and aligning all involved teams to ensure smooth execution. 📲 Marketing & Social Media – Developing and implementing content strategies to enhance the brand's digital presence. ⚽ On-Field Content Creation – Attending football matches to capture exclusive content and strengthen brand identity. 📝 Communication & Reporting – Acting as the key liaison between teams and stakeholders to ensure project success.
Sports Columnist
donodabola.com
Sports news and opinion articles. Sports commentary website created by two friends passionate about sports.
Soccer Performance Data Analyst
Stats Perform
Aveiro, Portugal
Collecting and analysing sports data in real time Post match analysis
Social Media Manager
Vinagre Moura Alves
Sangalhos
Vinagre Moura Alves is a traditional family business with which I have a personal connection. I have been working to introduce and expand its digital presence. Although not a full-time job, I contribute to various tasks and projects in my spare time, focusing on developing and implementing digital strategies to enhance brand visibility and engagement -Social Media -Product promotion -Sales
Ecommerce Specialist
Mergulho
Porto, Portugal
Responsible for creating detailed reports and monitoring e-commerce, developing digital strategies, and conducting website audits to optimize clients' online presence. Worked on identifying growth opportunities and implementing improvements on sales platforms, contributing to increased visibility and digital performance for clients. Utilized SEO techniques, traffic analysis, and digital marketing strategies to achieve established goals.
Radio Journalist
Rádio Terranova
Gafanha da Nazaré, Aveiro, Portugal
News writing and audio editing. Interviews abroad.
Education
EDIT. - Disruptive Digital Education
Marketing Digital & Strategy
Marketing Strategy SEO & SEA Mail Marketing Platforms and Websites Pay per click Conversion Rate Optimisation E-commerce Social Media Metrics and Analytics 360º project - Red Bull campaign
Liga Portugal Business School
Communication in Professional Football
Postgraduate programme at Liga Portugal, in partnership with Universidade Católica do Minho. Organising and Managing Competitions Leading Effective Sports Clubs and Societies Communication Topics Sports Journalism, Consultancy and Public Relations Brand Management Strategic Communication for Digital Marketing Crisis Management Social Media and Transmedia Literacy Sports Commentary Ethics in Sport Marketing
Instituto Politécnico de Viseu
Comunicação
Alexandre Manão's Contact Information
Phone
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