Alexandra Segal

Currently, as the Marketing and Communication Director at Beth-El Zedeck in Indianapolis, I am responsible for spearheading the entire process of publication creation, from conceptual design to printing and distribution. I collaborate closely with the team to develop and implement the synagogue's communication and social media strategy while maintaining a consistent brand identity. Managing various social media platforms, I create, schedule, and curate captivating content to engage our audience. Additionally, I handle the creation and design of email blasts, written and print publicity, and press releases. Serving as the voice of the organization, I interact with members, prospective members, and the community across social media platforms. I ensure the timely submission of information for community calendars and publications and constantly seek out new opportunities for engagement. Lastly, I capture compelling photo and video content at programs and events, showcasing our organization's impactful work.

One woman wearing many hats. Creative. Design. Marketing. Consultation. You name it. I've got a cap for that.

Burkhart Marketing Associates is a strategic multi-channel local marketing solutions agency. In early 2013, Alex came onboard as a creative member of the Burkhart team. She strives to outthink, outwork, and outperform every day. Alex works diligently to help achieve Burkhart's goal of sustaining long-term growth and unprecedented ROI for their clients.

As Communications Manager, Alex supervised the Communications Coordinator and managed independent contractors and volunteers, including writers, designers, photographers and others as needed. Additionally, she was also responsible for the following: • Oversee and manage the work flow for all communications • Work independently on a diverse range of projects including monthly publications, postcards, flyers, advertisements and event collateral. • Delegate, art direct and oversee completion of projects assigned to support staff and contract help. • Collaborate with department directors and staff to support their programs with effective communications. • Contribute to strategic marketing plan. • Edit written materials submitted by staff. • Maintain branding standards. • Manage, design and update website. • Interface with printers, sign companies and other vendors required for communication production. • Participate and work with various committees. • Maintain editorial calendar. • Manage marketing budget and relevant record-keeping including purchase orders, costs spreadsheet and annual budget preparation.

As Communications Coordinator at the JCC in Indianapolis, Alex was responsible for most design and marketing related material. Internal and external signage, website and electronic sign maintenance, ad design and social media management were included in the multitude of projects that she was responsible for overseeing. Large assignments included the quarterly program guide as well as marketing and design materials related to the annual Ann Katz Festival of Books and Arts, the JCC's Earth Day Celebration and Big Splash members' party.

My time as Creative Intern at Miller Brooks proved to be a great experience. I was introduced to the importance of deadlines, design craftsmanship, teamwork and creativity.

I started at the Nursery as a Cashier, but by the end of my time there, I was involved with floral design, merchandising, plant care as well as customer service.