Alexandra Paquette

Ten Thousand Coffees (10KC) is transforming how relationship-based learning is done in the workplace through mentoring, redefined. We are empowering leaders and shaping lives through career and talent development.

Formerly Flashstock, acquired by Shutterstock. Championed a strategic plan to revolutionize Shutterstock Custom’s business, driving expansion into new customer segments with billion dollar brands. Owned business integration between Shutterstock & Flashstock tech stacks. Led product management, design and product support teams.

Fostered successful relationships with some of the world's most influential and innovative brands. Championed best practices across media types and verticals to produce compelling and engaging content. Identified strategic ways for clients to share messages in a more impactful and memorable way.

Managed increasingly strategic and high priority product portfolios across Kraft Heinz's B2C and B2B businesses. - Conceptualized and led Kraft Hockeyville seasonal program “The Big Game Giveaway” with agency partners, internal stakeholders, NHL/NHL Players' Association and participating customers, driving incremental revenue and exceeding industry average engagement levels. - Established Classico brand guidelines and content strategy, leading the brand's launch into social media, driving 17 million impressions and 4% engagement. - Developed and executed a 360° integrated campaign to build Classico brand equity through TV, digital social, influencer and consumer promotion. Project managed a complex upgrade of outdated assets and creation of new materials for this campaign. - Over delivered on volume (9%), revenue (3%) and profit (4%) against ambitious growth goals for Classico, driving brand to record high share in 2015. - Led cross-functional teams on Classico and Heinz Baby through complex website overhauls, including strategic direction, budget management, content development and SEO, delivering on time and on budget.

- Recommended and project managed the launch of a new recipe site for the Renee's Gourmet salad dressing brand (category leader) including UX review, content development, and execution to enhance browsability and user experience, and increased site visits by 170%. - Grew Renee's Gourmet Facebook fan base by 140% through targeted media spend. - Implemented fully integrated marketing campaign on Renee's Gourmet to support key product launches, including TV and digital media, overachieving forecast. - Drove double digit volume growth on Renee's Gourmet (10%) and Arthur's Smoothies (20%) brands. - Managed print and digital campaign for Smart Ones, including digital and social buy, print, web, SEM and direct marketing.

- Managed a $90 million product portfolio, including program planning and inventory management. - Proposed several new products to enhance margins, generating an incremental $600k in revenue. Managed multiple seasonal programs, driving $1.9 million in incremental revenue. - Managed budget for TV, print and digital media spends and analyzed launch plans and campaign results. Campaigns included Mad Men Seasons 5 and Weeds Season 7, resulting in a 41% and 20% increase in sales respectively. - Coordinated launch party for Mad Men Season 5 in partnership with Canadian Club and Sharp luxury men's magazine to build excitement for the season release and build brand equity. - Interviewed and managed marketing interns.

Recipient of the Ted Rogers Entrance Scholarship, awarded on the basis of academic excellence and leadership ability.