
alexandra mack
principal researcher and user experience lead
About
I create success with customers. Working at the intersection of customer-centered design, innovation, market research, opportunity identification, and cultural change, I deliver actionable insights based on design thinking and a deep understanding of what people do. My cross-industry experience includes technology, financial, manufacturing, non-profit, and retail. My approach to innovative problem solving has developed out of years of experience working within and on behalf of businesses and a deep understanding of what people do. Building upon my own training in social sciences and ethnographic research, I also have adapted and incorporated methods from business, innovation, and behavior change thought leaders. There is no one way to go about solving problems, so I maintain a diverse tool kit and a knowledge of which tools to use when, based around asking the right questions. Learn more about me at www.alchymyx.com or email me at alex(at)alexandramack(dot)net
united states
new york
research
ethnography, qualitative research, research design, strategy, user research, analysis, market research, project management, design thinking, management, research, innovation management, data analysis, usability testing, user centered design, human computer interaction, product management, analytics, product development, customer insight, user experience, persona, contextual inquiry, crm, experience design, design strategy, project planning, customer relationship management, consulting, cross functional team leadership, segmentation, e commerce, mobile applications, leadership
Experience

adjunct professor
central connecticut state university school of business

entrepreneur in residence
yale office of cooperative research
Mentor student venture teams and advise faculty innovators looking to translate technologies into businesses. Ventures have included mobile app for teen sex education, portal for music instruction, mobile app for real time energy usage, and social networking tools.

senior workplace anthropologist, advanced concepts and technology
pitney bowes
As a Senior Workplace Anthropologist I worked with the Emerging Internet Technologies team and Future Mailstream Technologies team to provide user and work-based insight to technology development and the framing of technology and user research agendas across the labs. This included representing field data to engineers and senior management, and leading multidisciplinary teams on a variety of customer centered innovation projects.

consultant
strategic insight group (sig)
Designed and implemented research methodologies for projects on behalf of clients including health care systems, Fortune 500 corporations, retail, telecom, government, and non-profits

workplace anthropologist, advanced concepts and technology
pitney bowes
Framed and conducted user research and analysis as part of multidisciplinary innovation teams and applied field learning to new concept development. I recruited and remotely managed team of ethnographic researchers based in India, and trained designers and engineers in ethnographic interviewing and analysis techniques.

work practice designer
incontext design
I worked on multidisciplinary teams studying user's workpractice and designing solutions for clients including as Microsoft, SAP, Intel, and Apropos.

senior researcher
ad hoc llc
Ad Hoc creates digital services for government agencies, ensuring citizens have access to reliable, usable, and accessible tools. As a Senior Researcher I work with Medicare beneficiaries and partners at the Centers for Medicare and Medicaid Services to understand processes around Medicare choices and to translate those insights to decision support tools.

principal workplace anthropologist, advanced concepts and technology
pitney bowes
* Led research that brought user-based perspective to technical development teams * Developed and supported ongoing experiments that created new social practices around connecting employees in distributed teams * Reshaped the value propositions and influenced thinking for potential mobile applications and experimental social networking systems

principal researcher and user experience lead
ad hoc llc

research fellow , strategic technology and innovation center
pitney bowes
Established a user practice within the Strategic Technology and Innovation Center and designed and managed innovation activities that created long term strategic product road maps and new product concepts for a variety of business units Spearheaded a program of research and innovation around consumer and small business financial management, culminating in a set of new concepts for credit offerings that were pursued by the Global Financial Services group Served as internal expert on worldwide discovery research project, providing analytical insight and business context to contracted consulting team Managed a series of innovation workshops for the Small Business Group that developed an offering and roadmap around mobile websites Directed the opportunity exploration around a proposed handheld device, including prototype development, field testing and iteration, and technical feasibility

senior fellow , strategic technology and innovation center
pitney bowes
Pitney Bowes is a global technology company crafting innovative products and solutions that help clients "get it right" in the complex world of commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce. Founded in 1920, Pitney Bowes operates around the world, delivering accuracy and precision to more than 1.5 million clients. Helping clients achieve their greatest digital and physical commerce potential are Pitney Bowes' 15,000+ passionate employees around the world who craft commerce solutions with pride, maintain a relentless pursuit of innovation with over 2,300 active patents, and focus on clients, who are at the center of all that we do - from 90% of the Fortune 500, more than 200 retailers and 1.5 million small businesses.
Education
arizona state university
anthropology
PhD at Arizona State University
university of york
MA at University of York
harvard university
anthropology
alexandra mack's Contact Information
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